Business Relationships RULE!
Gary is ON IT!
I just got a tweet from Mari Smith about Gary Vaynerchuk’s new book, “The Thank You Economy” - which is not even due out until March 8th, 2011. I read the following description on Amazon – where the book is already doing phenomenally well. His last book, “Crush It’ hasn’t even cooled down yet. And – surprisingly – Gary is the VIDEO guy! He said the only reason he’s writing books is because PEOPLE READ THEM! Gary Vee is just too cool. So – here is the description of his new book (which doesn’t even have cover artwork yet!):
The Thank You Economy isn’t some abstract concept or wacky business strategy. It’s the way we buy and sell, the way we’re interacting as consumers, as employees, as entrepreneurs on all levels, right now. The way our marketplace functions has been evolving right before our eyes. Top-down, one-way exchanges are gone, replaced by relationships based on open, honest, and constant communication between customers and business.
Today, individuals and brands that out-care and out-love their competition – those emphasizing quality, value, responsiveness, and attention to detail, among other essentials – see the biggest returns.
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media – those that can shift their outlook and operations to be more customer-aware and fan-friendly – will pull away from the pack and profit in today’s markets.
In “The Thank You Economy”, he dissects the companies on the leading edge, showing how they are succeeding – and sometimes failing. Laying out the ideas and insight that support this enormous change, Vaynerchuk explores these emerging connections – from consumer to consumer and business to business and everything in between. Passionate and persuasive, he reminds us that surviving and thriving today takes more than just hard work-it takes a heartfelt thanks to those who make it possible.
SO - WHAT can I add to THAT? Not much – except that I’ve been preaching this philosophy for years. Gary just has a bigger following and he’s more outrageous – so he draws a bigger crowd. But the truth is this: To succeed in business today, you need to CONNECT – on a DEEP level – with your clients.
Keith Ferrazzi wrote about this in his startling book, “Who’s Got Your Back?” He said opening up, showing a bit of your vulnerability and speaking with candor can work wonders not just for your business -but for your LIFE!
We tend to present ourselves as we want others to see us, but that’s not the best way to function anymore. People crave REAL, people want AUTHENTIC. They want to know WHO they are doing business with and they want THE REAL McCOY … and it’s okay if you are not SUPERMAN or WONDERWOMAN! Sure, you need to be effective and able to deliver – but people are sick of insincere, one-sided salespeople or pitches. BE REAL – be gracious, be sincere.
Etiquette FUN for Client Lunches OR Dinner with Friends
Louise and Barry Berlin share a laugh with me at a big restaurant opening recently.
I had a few friends over for dinner last night, including my friends Barry and Louise Berlin. Louise asked if it is okay to use your bread as a “pusher” – as in using it to push the salad onto your fork.
She was surprised when I ran to my bookshelf to retrieve my copy of “Etiquette for Dummies.” I explained that I went to a source because while I was quite certain I knew the answer, I really wanted to be sure … and when it comes to this particular question, I remembered that there are actually several different answers! That’s the thing about etiquette – different behaviors apply to different situations. MOST of these variations are simply based on the differences between formal and casual settings; bread as a pusher is no exception!
I was able to share with Louise and another friend, Edy, that in a CASUAL setting, it’s okay to use your bread as a PUSHER! BUT – in a more formal setting, it is not. No wonder I couldn’t remember!
Pick up a copy and be sure you're on the right track!
It’s funny to me that many people are often too intimidated to dine with me. I try to put them at ease by explaining that I was only able to write my book, “The Art of the Business Lunch” because I had already made every mistake there is to make; why not learn from my experiences? Why must we make every mistake ourselves? 
But I do know a lot when it comes to etiquette … I even speak on it!
So, where does the FUN come in? We started reading all about bread at the dinner table – how to pass it (to the right), how to take a slice (using the napkin to hold the loaf while you tear off a slice), and how you must put butter on your dish and then butter your bread; never take butter directly from the community plate and put it on your bread.
I think it’s fascinating to read about etiquette and discover all the little nuances that add grace to a client lunch or business dinner. If you’ve ever wondered about exactly what to do, pick up a copy of an etiquette book. You’ll really find it enjoyable and some of the tips are sure to surprise you!
Successful Entrepreneur Panel & Book Signing: Sat. 6/26
Join me, Sat. June 26th, to discover how YOU, too, can become a successful entrepreneur!
JOIN ME – “The Queen of the Business Lunch™” when I am one of the featured panelists at the Entrepreneur Panel and Book Signing Community Event in West Summerlin, this Saturday, June 26, 2010 * Time 3:00 pm – 6:00 pm.
Three out of four people would like to be an entrepreneur!
Teen Entrepreneurs of Las Vegas invites you to an open discussion with successful entrepreneurs who will share the stories of their success,answer your questions, and sign their books. Find out how I became a Speakers Bureau President, Motivational Speaker, Award-winning Author, and Publisher!
Join me for this afternoon of celebrating the Entrepreneurial Spirit
“Find your passion amd live your dream”
WHAT BUSINESS WOULD YOU START IF YOU HAD THE CHANCE?
I will be joined by Brenda Ward, Marit Macchia, Regina Ruf, Leslie Gomez, Angelique Daniels, and Will Pettaway.
This fabulous event is sponsored by: Teen Entrepreneurs of Las Vegas and Body Spa West
LEARN HOW WE DID IT … LEARN HOW YOU CAN DO IT, TOO!
at Body Spa West @ 8751 West Charleston Las Vegas, NV 89117.
For More Info: call 702- 885-3011 or visit: TEOLV.ORG
How Do You Ask a Client to Lunch?
A Gift Bag - Always a Great Attention-getter!
You are ready to invite a really BIG client out to lunch. You have the perfect “power lunch” spot picked out. You have your corporate expense account ready to roll. You just can’t figure out the best way to invite a client to lunch. You are not alone!
Seems many executives choke a bit when it comes to inviting a client out to lunch … and the bigger the client, the more anxiety about lunch. It’s really easy to invite a client to a business lunch – and you are only limited by your own creativity. I’m saving the VERY best method till the end – but don’t skip ahead. If you do, you’ll miss some great ways to get creative!
Imagine an executive’s secretary walks into his or her office around 11AM,
You call THIS lunch?!
and sets a shiny gift bag on the exec’s desk. “This came for you just now.” Inside the shiny bag, the executive finds a brown paper bag. In the bag is a square, sandwich-sized container with a VERY dull sandwich inside – perhaps two slices of plain white bread with a single piece of American cheese between them or a classic PBJ, and an apple.
Written on the outside of the lunch bag in black marker, a note reads: “You call THIS lunch? Meet me at The Palm next week for a steak! ~ Robin Jay.” Your business card is stapled to the top of the bag. Really … who could resist an invitation like THAT?!
A stunt like this is over-the-top – but wouldn’t YOU love it if someone went to that much trouble to invite YOU to lunch? I know I would!
If you want a more subdued method for asking a client to lunch, a written invitation can work, though be careful you don’t come across as desperate! Sometimes, in today’s fast-paced business world, catering to old-fashioned methods might make you seem out-of-date; send a quick text message invitation – “When can I take you out to lunch?” – and you might seem insincere or uncaring. It can be challenging, indeed!
You can always just pick up the phone ~
There is always the phone call. Be direct … and be friendly. Now that I’m an entrepreneur, one of my pet peeves is people calling who 1. Don’t identify themselves IMMEDIATELY, and 2. Don’t get to the purpose of their call directly. If I don’t know you, why would I want to go to lunch with you?
Remember W.I.I.F.M.!!! What Is In It For ME?! I don’t get to socialize with my dear friends as much as I would like – so for me to make the time to have a lunch with a stranger, there had better be a good reason.
“Breakfast is the New Lunch”! …or shall I say, “Coffee is Quicker”!
A coffee date can be "Outta This World!"
If you want to BUILD a relationship with someone by asking them to break bread with you, you might have an easier time getting them to say “yes” by making it easy FOR THEM. Coffee is fast. Meet them near their office.
BEST OF ALL: The VERY BEST way to invite a client to a business lunch is to find someone who PERSONALLY KNOWS YOUR PROSPECT. Ask THEM if they wouldn’t mind setting up a lunch date. Tell them lunch is on you. This “Middle Man” of sorts knows both of you. They will probably be delighted to help you arrange a meeting. And – of course – they will get to enjoy a wonderful free lunch!
WHEN ALL ELSE FAILS: Network, network, network! EVERY time you attend a networking event, you will meet at least 10 people who each know at least 10 people … and so on. Ask around. Find someone who knows the people you want to get to know.
Remember: An INTRODUCTION is the VERY best way to meet someone new. If you can arrange an introduction, asking clients to lunch will be the easiest thing you’ve ever done.
“The Queen of the Business Lunch” – There is Only One!
"The Queen of the Business Lunch" Gets Trademarked!
Well, it is about time! “The Queen of the Business Lunch™” is FINALLY trademarked! Robin Jay is the OFFICIAL “Queen of the Business Lunch”! You may be wondering what it takes to earn such a title. I’m here to answer your questions!
I hosted more than 3,000 client lunches during my years in advertising sales – though I’m quite sure that is a conservative estimate. My guess today would lean more toward 4,000. During that time, I saw my sales increase by more than 2,000%! That told me that I was doing SOMETHING right. I was compelled to share my tips and techniques with the world … and so I wrote “The Art of the Business Lunch.”
A lot has happened since I began this journey of sharing ways to build better relationships in business. First, most people are actually AFRAID to have lunch with me! Can you imagine? As a Business Relationship Expert, I can see why. But relax! There is no need to fear. The book has been printed. I am no longer looking for extreme examples to write about (Oh – except for my BLOG – where you may just get a mention or two if you misbehave during a business lunch with me!)
The Art of the Business Lunch - A MUST-READ for Business Owners & Sales Professionals
Seriously, the book is a fine example of the BEST behavior you can exhibit. Unfortunately, many of the anecdotes came from MY own MISTAKES! Sure, I’ve said the wrong thing at a business lunch. Of COURSE I’ve spilled my drink at a client lunch. And those times when I got back into my car only to discover food in my teeth? OMG! I hate that! Why didn’t someone TELL ME? But why make all those mistakes yourself when I’ve already made them FOR YOU!!! We don’t need to reinvent the wheel.
The secret to an outstanding, successful “power lunch” is to be prepared. Visit my video channel on YouTube to view some of my tips. Here’s one of my favorite videos that explains WHY the business lunch is SO IMPORTANT!
What to Order at a Business Lunch
Eat Right: It's the Fuel You Run On!
I really don’t eat HALF of what I’d like to! I could eat molten lava chocolate cake with vanilla bean ice cream after EVERY meal…even breakfast. On those rare occasions when I’m out and the ice cream is real, I can’t believe how delicious and creamy it is. Maybe that’s because the only ice cream I keep in my house is either low-fat or sugar free; no wonder “real” ice cream tastes amazing!
When I’m speaking about how I have hosted more than 3,000 client lunches, I often hear, “How come you don’t weigh 300 pounds?!” As you can see in my interview with MSNBC-TV, I told Chris Jansen that while I was taking clients out to eat several times a week, I had FOUR gym memberships all over town and I worked out A LOT! But what I didn’t get to mention was that I also ordered smart food and I ate my biggest meals during my BUSINESS LUNCHES.
There are so many reasons for ordering a more healthy lunchtime meal – to watch your weight and eat healthy, to have food that is easy to eat (it’s a LOT easier to get small bites of a piece of fish in your mouth than it is to down ribs or an over-sized burger!), and to focus more on the meeting that the eating. But there is another reason why you might want to order salads, fish, or lean meat – especially when out with clients.
Eating smart makes you sharp. Sure, you’ll look successful….but you’ll also be able to THINK like a winner. I spoke with one of my coaching clients today. She sounded tired, worn out, beaten up, frustrated, and down. She was angry at certain things going on in her life and was having trouble remaining optimistic.
About an hour into our session, I realized she had not been eating right. She’s had a kidney transplant and is on more meds than the average person. If she doesn’t eat, the meds mess up her stomach. If there isn’t healthy food prepared, easy to prepare, or ready to eat, she’ll eat what she can. Sound familiar? Of course it does…we ALL do that!
My client has an extra challenge, though. She is blind. She can’t just jump in her car and run to the store or Whole Foods to pick up a healthy meal or snack! A few bus transfers and an hour later, she MAY find something decent to eat.
It’s funny…she came to me to help her with her speaking and writing career. She is getting her Masters in Interactive Design so she can help other people by developing user-friendly software or by designing buildings for optimal accessibility. I am not a nutritionist. But if this woman is not able to think clearly or function, then before I can help her to write or speak professionally, we have to put some of the best fuel in her tank….(her THINK TANK!)
Failing to eat healthy food is a lot like trying to run a car on corn syrup instead of gasoline. Sure, it might get down the road a bit before it conks out, but it will eventually kill the engine. Cars need fresh oil, gasoline, spark plugs (ENERGY) and healthy tires. Why can’t we view our bodies the same way? Let’s put the right fuel in so we can perform at our best! A business lunch is no exception – eat smart to stay sharp!
Client Lunch? Happy Hour? Try My Favz!
The best drinks in Las Vegas are here...
I haven’t written a dining review in a while and I’m well overdue – since it seems I’ve been out socializing…drinking and eating a LOT lately…for business AND with friends! When I’m out and about and just loving a place, I want to share it with my readers. I have a few places in Las Vegas that I absolutely adore. They are consistent, the service is outstanding, and they are perfect for what I want at the time.
Whether I’m meeting a client for happy hour, taking clients or friends to a business lunch, or just building relationships, having a list of the best restaurants in Las Vegas handy makes scheduling networking and socializing events much easier.
I had dinner recenly with Mitchell Davis, owner of ExpertClick.com and the Yearbook of Experts. I use Expert Click to send press releases. Mitchell was visiting Las Vegas for the Consumer Electronics Show and was staying at the Rio. He suggested we have dinner at Gaylord’s Indian Restaurant. When I saw a list of specialty drinks that featured a cardamom martini, a black raspberry martini, and an elder fizz, I couldn’t resist. I love Indian food and especially the exotic flavor of cardamom.
I ordered a cardamom martini, which was masterfully blended by Jozef. Jozef is an artist; he keeps fresh ginger and cucumber, cardamom pods which he grinds up on the spot, fresh nutmeg…and many more special ingredients lined up at the back of the bar.
Gaylord's @ The Rio Hotel & Casino in Las Vegas
For weeks, I thought about that delicious martini. I craved another one and talked about it so much that within a few weeks, my friends and I were at the small (REALLY small – just six seats!) bar, ready to see if it was as amazing as I remembered.
Phil Robertson, president of Common Sense Consulting, and Mike McGettigan from Langan had grown tired of hearing me boast about this heavenly cocktail. They soon concurred, however; this martini is heaven on a stem. Jozef went all out and – knowing he had some aficionados – created several amazing drinks for us.
With his incredible array of fresh ingredients, Jozef was ready to make whatever we wanted. He put some “secret” ingredients into our first martini; watching him work was better than watching a television cooking show! He took extra care and worked hard, and finally presented us with the much anticipated blends.
We drank them slowly, savoring their fresh, unique flavors and some lively conversation. I can’t recommend this little treasure enough – but make sure you go when Jozef is working. The food at Gaylord’s is the best Indian food in Las Vegas, but why not go when you can have a cardamom martini, too?!
Another consistent, delicious getaway is Grape Vegas at Town Square. It’s a fun, cozy spot with a great happy hour. Their wine list is impressive. General Manager Jennifer Gaydeski and Manager Kevin Mahony each stopped by to make sure everything was wonderful…and it was.
One of the aspects I really like about Grape is that it’s a kid-free zone, which is as it should be. Even though the space can get noisy – especially during a Friday night happy hour – it’s nice to know that it’s adults only. Kids, BTW, are allowed on the patio. The restaurant displays the somewhat exotic artwork of Las Vegas artist A.D. Cook on the walls, and it is not necessarily anything you’d want to explain to a child. It’s subtle and beautiful, but naked breasts abound.
I recommend you sample their menu of treats while you enjoy your happy hour. One of my favorites is a flatbread with fig, prosciutto, and brie – outstanding! And Grape also has some great hummus and sliders – always yummy. I think, however, charging 50 cents for sauce for the sliders seems silly; I’d like to see the management change that. I’d rather pay 50 cents more and have the sauce come with – agree? It’s like paying $50 for a prix fixe dinner, roquefort dressing, 50 cents extra!
Bottom line? I wish we had more fab places like these two gems in my neighborhood of Henderson. So far, my favorite place in Henderson is my own kitchen! Enjoying your own home, cooking, and atmosphere makes finding a great venue out that much harder. But, wherever you go, don’t forget the most important ingredient: Great FRIENDS and stimulating conversation!