I just got a tweet from Mari Smith about Gary Vaynerchuk’s new book, “The Thank You Economy” – which is not even due out until March 8th, 2011. I read the following description on Amazon – where the book is already doing phenomenally well. His last book, “Crush It’ hasn’t even cooled down yet. And – surprisingly – Gary is the VIDEO guy! He said the only reason he’s writing books is because PEOPLE READ THEM! Gary Vee is just too cool. So – here is the description of his new book (which doesn’t even have cover artwork yet!):
The Thank You Economy isn’t some abstract concept or wacky business strategy. It’s the way we buy and sell, the way we’re interacting as consumers, as employees, as entrepreneurs on all levels, right now. The way our marketplace functions has been evolving right before our eyes. Top-down, one-way exchanges are gone, replaced by relationships based on open, honest, and constant communication between customers and business.
Today, individuals and brands that out-care and out-love their competition – those emphasizing quality, value, responsiveness, and attention to detail, among other essentials – see the biggest returns.
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media – those that can shift their outlook and operations to be more customer-aware and fan-friendly – will pull away from the pack and profit in today’s markets.
In “The Thank You Economy”, he dissects the companies on the leading edge, showing how they are succeeding – and sometimes failing. Laying out the ideas and insight that support this enormous change, Vaynerchuk explores these emerging connections – from consumer to consumer and business to business and everything in between. Passionate and persuasive, he reminds us that surviving and thriving today takes more than just hard work-it takes a heartfelt thanks to those who make it possible.
SO – WHAT can I add to THAT? Not much – except that I’ve been preaching this philosophy for years. Gary just has a bigger following and he’s more outrageous – so he draws a bigger crowd. But the truth is this: To succeed in business today, you need to CONNECT – on a DEEP level – with your clients.
Keith Ferrazzi wrote about this in his startling book, “Who’s Got Your Back?” He said opening up, showing a bit of your vulnerability and speaking with candor can work wonders not just for your business -but for your LIFE!
We tend to present ourselves as we want others to see us, but that’s not the best way to function anymore. People crave REAL, people want AUTHENTIC. They want to know WHO they are doing business with and they want THE REAL McCOY … and it’s okay if you are not SUPERMAN or WONDERWOMAN! Sure, you need to be effective and able to deliver – but people are sick of insincere, one-sided salespeople or pitches. BE REAL – be gracious, be sincere.