Both skill sets are IN DEMAND! As a Business Relationship Expert, I help companies and associations as an empowering soft skills speaker. Why is that important?

Linked In co-founder Allen Blue told FOX Business’ Maria Bartiromo at the World Economic Forum in Davos this past week that closing the gap will not only take endorsing hard tech skills, but also soft skills like creativity and communication. No matter how advanced technology becomes, companies will always need employees who have soft skills. In other words, they can persuade, collaborate, show HIGH emotional intelligence, and they are creative and adaptable. I help people to become Business Relationship Experts! While soft skills are a gift for some people, for others, these skills do not come naturally. The good news is that these soft skills can be learned.

According to LinkedIn, some of the most in-demand skills include cloud computing, analytic reasoning and UX (user experience) design, creativity, persuasion, and collaboration.

Can You Learn “Soft Skills”?

As a speaker, I help audiences to develop their soft skills – which include everything from navigating client lunches and dinners to understanding the importance of effective communication. This is most important for salespeople. No one likes to be sold to, but everyone loves to buy what’s right for them or their company. A lack of finesse here can mean death to a company. On the other hand, having a sales team that is skilled in communication, creativity, persuasion, an ability to collaborate, show HIGH emotional intelligence, and who are creative and adaptable will affect an organization’s bottom line positively and dramatically.

In this short clip, I share the importance of taking clients to lunch and socializing with them the “right” way.

After 20 years in sales, I continue to build productive business relationships. Today, as President of the Las Vegas Convention Speakers Bureau, I not only run the bureau, but I have also published three anthologies and written and produced three award-winning inspirational films, collectively known as “The Key Movies.”

To motivate and empower your organization’s team, contact me at

Robin Jay, Business Relationship & Soft Skills Expert
From the red carpet at the VIP Premiere of “Becoming the Keys”, my third inspirational film.