Let me start by asking you about how you define yourself; what do you say when you meet someone new? Can you explain who you are and what you do in a tantalizing 10 words or less?
A strong ability to build relationships can assure your success - whatever field you are in. WHY? Because PEOPLE PREFER TO DO BUSINESS WITH PEOPLE THEY LIKE! Your parents were wrong: success in life actually IS a popularity contest! After all - who wants to hang out with or do business with people they DON'T LIKE?!