We tend to present ourselves as we want others to see us, but that's not the best way to function anymore. People crave REAL, people want AUTHENTIC. They want to know WHO they are doing business with and they want THE REAL McCOY ... and it's okay if you are not SUPERMAN or WONDERWOMAN! Sure, you need to be effective and able to deliver - but people are sick of insincere, one-sided salespeople or pitches. BE REAL - be gracious, be sincere.