Are You “Lunch Worthy”?
When it comes to marketing, the future is texting and “permission-based” advertising to attract new business and keep customers on site. Michael Perhaes, Sr. V.P. of Edelman Digital in Chicago, predicts that soon there will be no “traditional” or “digital” marketing, just “marketing.” He recently commented in the Las Vegas Sun on the state of – and various types of – hotel marketing. This combination of traditional and digital marketing, according to Perhaes, is being referred to already as “tradigital.”Inspiring, to say the least.
Reading Michael’s comment reminded me just how much I want to create my own word(s). This desire first came to me when Stephen Colbert invented the word “truthiness” a while ago. I decided I, too, wanted to invent a word. But where to begin….?
Hmmm. Being “The Queen of the Business Lunch,” I thought my word should probably have something to do with the Business Lunch. If I had a dollar for every time I had to type or say “Business Lunch,” I’d have more money than Trump. Don’t think I haven’t considered inventing “blunch.” It’s just that the word itself is, well, unappealing and unappetizing. I’ve used “biz lunch” in the past, but it sounds too hurried, as in “Let’s catch a smoothie after a work out in the gym.”
I could rip of Colbert directly – and talk about “lunchiness.” But what exactly would “lunchiness” mean?
I finally decided upon a phrase, rather than a single word. I’m here to discuss my new phrase: “LUNCH WORTHY”! This works for me, as time today is our greatest resource. If you want me to meet you for lunch, I have to consider taking at least an hour to get ready (now that I work from home, I am not always “lunch ready”!) But that just scratches the surface.
There is the drive to wherever your office is or to the restaurant, if I am not going to pick you up. After SCHLEPPING back and forth across the valley for nearly 20 years, I am incredibly reluctant to drive very far just to have lunch with a colleague or client. Working from home has definitely spoiled me!
Then, there is the preparation. Preparing for a business lunch takes time. I have to get up-to-date on the industry, current events, and so on…. I’m sure you’re getting the picture.
The WORST part about lunch today is that since I’m now dressed up and out and about, I will most likely want to stop at the market on my way home. It’s apparent that a simple 1.5 hour lunch (or my favorite 2+ hour lunch) is going to turn into a 5-hour excursion. Taking 5 hours out of my day means I’ll be sitting here at 11PM, working and making up for lost time.
Are you LUNCH WORTHY? Is having lunch with you going to be so fabulous that it will be well WORTH the five hours it’s going to take? In many cases, it IS worth it. I love to connect with former colleagues and I definitely enjoy work-related business lunches with current clients or prospects. There are also worthwhile industry functions – which are tremendous networking opportunities!
The next time you take someone out to lunch, make sure you have a lot to share. Try to be as LUNCH WORTHY as possible and I bet you’ll see your lunch calendar fill up quickly!
And, if you still can’t spare the time it takes to have a productive, yet leisurely lunch, remember that a coffee or breakfast meeting can always solve your problems. Here is a clip where I explain why coffee is a great substitute for a business lunch.
“The Queen of the Business Lunch™” on Face Time
I guess everyone wants to know how I became “The Queen of the Business Lunch™” (a nickname my clients gave me). I’ll get to that in a minute. My book, “The Art of the Business Lunch: Building Relationships Between 12 and 2” has become a tremendously helpful guide for entrepreneurs and business professionals. And now, I want to help even more people through speaking engagements as well as endorsement deals.
I’ve been focused lately on helping businesses to build deeper, more caring relationships. Allowing others to really get to know you – even some of your vulnerabilities – is invaluable. My newest keynote presentation is titled, “B Face 2 Face 4 Success.” It’s spelled out like a text message because the very technology that was supposed to help us seems to have consumed us, instead!”
It’s apparent that creating new ways to generate quality face time is on everyone’s mind – from iPhone’s “FaceTime” software to American Airlines’ new business-class swivel seats for in-air face-to-face meetings as well as their offering air-to-ground calls on the new iPhone, to CISCO’s recent campaign: “Welcome to the human network.” Corporate America is going all-out to put us FACE to FACE with each other.
I can help companies drive the message home – whether that message is “Breakfast is the new lunch!” or “Take time to make face time,” or even “Connecting on a budget.” As a Business Relationship Expert, I show how to create the quality face time that can help individuals to achieve greater success and companies to connect more deeply with their customers and clients….even on a simple coffee date. Also, many people need help with how they are supposed to behave when they are – finally – face-to-face!
My colorful stories help people create more productive “face time” when out with their clients – from getting that first, all-important face-to-face meeting to building lasting relationships. The more people you know, the more people you can get to know. Everyone in your circle knows other people who may need your services or products. Successful professionals understand this and take mere networking or business meetings to a much higher, personal level.
Information about Business Lunch is IN DEMAND! Here I am featured in SERAI - a trend-setting Japanese magazine
I recently trademarked “The Queen of the Business Lunch™” since I’ve become so well-known by that nickname. If you are just getting to know me, you will appreciate that during my advertising sales career, I personally hosted more than 3,000 client lunches and saw my sales increase by more than 2,000%. I wrote my first book on the business lunch and building relationships to help other business professionals become more proficient at building productive business relationships, particularly by sharing a meal with their clients. I’m excited to share that the book was so popular that it is now available in twelve languages.
Now, I’ve taken the foundation of the principles in the book and expounded on them to apply to today’s tech-obsessed world, when a great business lunch isn’t always an option. There are many alternatives to a business lunch, especially for those who are on a seriously limited budget. I enjoy helping others to create quality face time regardless of their circumstances. Distance and limited money are no reason to stay behind your desk all day. Sometimes, we just need to get a bit more creative.
In “The Power of the Platform: Speakers on Life,” the newest anthology in “The Power of the Platform” series published by the Las Vegas Convention Speakers Bureau, I shared a story in about my friend, marketing consultant Phil Robertson. In discussing the importance of opening your home to clients, Phil shared, “Now that I think about it, I realize I’ve never lost a client who has been to my home for dinner!” Of course I was not surprised at all; candor and vulnerability can help your business associates to see you as a human being. Exposing your true self can help you to create even better business relationships that will, ultimately, pay even greater rewards – personally and professionally.
If you’d like information on bringing me in to speak to your organization or to inquire about endorsement opportunities, please e-mail me at Robin@RobinJay.com or call 702-460-1420.
Etiquette FUN for Client Lunches OR Dinner with Friends
Louise and Barry Berlin share a laugh with me at a big restaurant opening recently.
I had a few friends over for dinner last night, including my friends Barry and Louise Berlin. Louise asked if it is okay to use your bread as a “pusher” – as in using it to push the salad onto your fork.
She was surprised when I ran to my bookshelf to retrieve my copy of “Etiquette for Dummies.” I explained that I went to a source because while I was quite certain I knew the answer, I really wanted to be sure … and when it comes to this particular question, I remembered that there are actually several different answers! That’s the thing about etiquette – different behaviors apply to different situations. MOST of these variations are simply based on the differences between formal and casual settings; bread as a pusher is no exception!
I was able to share with Louise and another friend, Edy, that in a CASUAL setting, it’s okay to use your bread as a PUSHER! BUT – in a more formal setting, it is not. No wonder I couldn’t remember!
Pick up a copy and be sure you're on the right track!
It’s funny to me that many people are often too intimidated to dine with me. I try to put them at ease by explaining that I was only able to write my book, “The Art of the Business Lunch” because I had already made every mistake there is to make; why not learn from my experiences? Why must we make every mistake ourselves? 
But I do know a lot when it comes to etiquette … I even speak on it!
So, where does the FUN come in? We started reading all about bread at the dinner table – how to pass it (to the right), how to take a slice (using the napkin to hold the loaf while you tear off a slice), and how you must put butter on your dish and then butter your bread; never take butter directly from the community plate and put it on your bread.
I think it’s fascinating to read about etiquette and discover all the little nuances that add grace to a client lunch or business dinner. If you’ve ever wondered about exactly what to do, pick up a copy of an etiquette book. You’ll really find it enjoyable and some of the tips are sure to surprise you!
How Do You Ask a Client to Lunch?
A Gift Bag - Always a Great Attention-getter!
You are ready to invite a really BIG client out to lunch. You have the perfect “power lunch” spot picked out. You have your corporate expense account ready to roll. You just can’t figure out the best way to invite a client to lunch. You are not alone!
Seems many executives choke a bit when it comes to inviting a client out to lunch … and the bigger the client, the more anxiety about lunch. It’s really easy to invite a client to a business lunch – and you are only limited by your own creativity. I’m saving the VERY best method till the end – but don’t skip ahead. If you do, you’ll miss some great ways to get creative!
Imagine an executive’s secretary walks into his or her office around 11AM,
You call THIS lunch?!
and sets a shiny gift bag on the exec’s desk. “This came for you just now.” Inside the shiny bag, the executive finds a brown paper bag. In the bag is a square, sandwich-sized container with a VERY dull sandwich inside – perhaps two slices of plain white bread with a single piece of American cheese between them or a classic PBJ, and an apple.
Written on the outside of the lunch bag in black marker, a note reads: “You call THIS lunch? Meet me at The Palm next week for a steak! ~ Robin Jay.” Your business card is stapled to the top of the bag. Really … who could resist an invitation like THAT?!
A stunt like this is over-the-top – but wouldn’t YOU love it if someone went to that much trouble to invite YOU to lunch? I know I would!
If you want a more subdued method for asking a client to lunch, a written invitation can work, though be careful you don’t come across as desperate! Sometimes, in today’s fast-paced business world, catering to old-fashioned methods might make you seem out-of-date; send a quick text message invitation – “When can I take you out to lunch?” – and you might seem insincere or uncaring. It can be challenging, indeed!
You can always just pick up the phone ~
There is always the phone call. Be direct … and be friendly. Now that I’m an entrepreneur, one of my pet peeves is people calling who 1. Don’t identify themselves IMMEDIATELY, and 2. Don’t get to the purpose of their call directly. If I don’t know you, why would I want to go to lunch with you?
Remember W.I.I.F.M.!!! What Is In It For ME?! I don’t get to socialize with my dear friends as much as I would like – so for me to make the time to have a lunch with a stranger, there had better be a good reason.
“Breakfast is the New Lunch”! …or shall I say, “Coffee is Quicker”!
A coffee date can be "Outta This World!"
If you want to BUILD a relationship with someone by asking them to break bread with you, you might have an easier time getting them to say “yes” by making it easy FOR THEM. Coffee is fast. Meet them near their office.
BEST OF ALL: The VERY BEST way to invite a client to a business lunch is to find someone who PERSONALLY KNOWS YOUR PROSPECT. Ask THEM if they wouldn’t mind setting up a lunch date. Tell them lunch is on you. This “Middle Man” of sorts knows both of you. They will probably be delighted to help you arrange a meeting. And – of course – they will get to enjoy a wonderful free lunch!
WHEN ALL ELSE FAILS: Network, network, network! EVERY time you attend a networking event, you will meet at least 10 people who each know at least 10 people … and so on. Ask around. Find someone who knows the people you want to get to know.
Remember: An INTRODUCTION is the VERY best way to meet someone new. If you can arrange an introduction, asking clients to lunch will be the easiest thing you’ve ever done.