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	<title>Robin Jay &#187; Award-Winning Author &amp; Speaker</title>
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	<link>http://robinjay.com</link>
	<description>Award-winning Author &#038; Speaker</description>
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		<title>Premiere of &#8220;The Keeper of the Keys&#8221; Set for 12/8/11 in Las Vegas</title>
		<link>http://robinjay.com/2011/10/10/premiere-keeper-keys-set-12811-las-vegas/</link>
		<comments>http://robinjay.com/2011/10/10/premiere-keeper-keys-set-12811-las-vegas/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 07:32:17 +0000</pubDate>
		<dc:creator>Robin Jay</dc:creator>
				<category><![CDATA[All Blog Categories]]></category>
		<category><![CDATA[LAS VEGAS]]></category>
		<category><![CDATA[Personal Development Movie]]></category>
		<category><![CDATA[Professional Speaker]]></category>
		<category><![CDATA[The Keeper of the Keys Movie]]></category>
		<category><![CDATA["The KEEPER of the KEYS"]]></category>
		<category><![CDATA["The Keeper of the Keys" personal development movie]]></category>
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		<description><![CDATA[Attend the VIP Red Carpet Premiere of "The Keeper of the Keys" movie at the all new PLAZA LAS VEGAS Hotel Casino Dec. 8th. Just click here: http://www.TheKeeperoftheKeys.eventbee.com.]]></description>
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<div id="attachment_909" class="wp-caption alignleft" style="width: 250px"><a href="http://robinjay.com/wp-content/uploads/2011/10/Key-Movie-White-Contemplation.jpg"><img class="size-medium wp-image-909 " title="Key Movie, White Contemplation" src="http://robinjay.com/wp-content/uploads/2011/10/Key-Movie-White-Contemplation-300x168.jpg" alt="Key Movie White Contemplation 300x168 Premiere of The Keeper of the Keys Set for 12/8/11 in Las Vegas" width="240" height="134" /></a><p class="wp-caption-text">Scene from &quot;The Keeper of the Keys&quot; ~ Spiritual guide Elizabeth explains the situation to Michael</p></div>
<h1><strong>&#8220;The Keeper of the Keys&#8221; Premiere Set for 12/8/11<br />
</strong></h1>
<p><strong>Make Plans NOW to Attend the VIP Red Carpet Premiere of &#8220;The KEEPER of the KEYS&#8221; starring Jack Canfield, John Gray, &amp; Marci Shimoff. Dec. 8th at the Plaza Las Vegas.<br />
</strong></p>
<p>The VIP Red Carpet Premiere for <strong>&#8220;The Keeper of the Keys&#8221;</strong> has been set for <strong>December 8th at the Plaza Las Vegas</strong>. <a title="To buy tickets to the Premiere event, click here" href="http://www.thekeeperofthekeys.eventbee.com" target="_blank">Click here to purchase tickets to the premiere and the fundraising luncheon at the Palm Restaurant earlier that day: The Keeper of the Keys Premiere information, tickets, and more</a></p>
<h2>About &#8220;The Keeper of the Keys&#8221;</h2>
<p>&#8220;The Keeper of the Keys&#8221; is the first funny personal development movie, sure to &#8220;take the &#8216;Hell&#8217; out of self-help&#8221;! It&#8217;s entertaining, engaging, and powerful.</p>
<p>As producer of this groundbreaking personal development movie, my goal was to create a movie that was different from all the other films in this genre. In talking to my mentor <strong>Stephen Simon</strong>, a long-time Hollywood film producer and co-founder of <a title="To visit Spiritual Cinema Circle, click here" href="http://www.SpiritualCinemaCircle.com" target="_blank">Spiritual Cinema Circle</a>, it became clear that in order to create a movie that was fresh and inspiring, it would have to be critically different. I wanted to make it funny; after all, you can&#8217;t empower anyone if they can&#8217;t sit through the movie long enough to take in any new information. And &#8211; it&#8217;s never been done before!</p>
<h3>A Funny Self-help Movie? That&#8217;s Hilarious!</h3>
<p>But how could I accomplish making a movie that would be really funny &#8211; yet share messages from some of the most respected leaders in the field of personal development?</p>
<p>The answer came to me as I was emailing Stephen one day. I had actually typed: &#8220;Every question you answer gives me ten more questions!&#8221; when the answer to this particular dilemma popped into my mind &#8211; literally! I could do a twist on &#8220;A Christmas Carol.&#8221; This way, I could have a fictional character who would fall asleep and during his wakening dream, encounter experts who would share their stories and messages with him. It would be engaging, interesting, and &#8211; most of all &#8211; funny.</p>
<h4>What Enlightened People Have to Share</h4>
<p>The character could argue with the experts, as many &#8220;unenlightened&#8221; people tend to do. This would give the experts the opportunity to state their case, share their experience, and offer advice to the character as to how he could improve his life. His life, of course, would need a LOT of improvement! I fleshed out this idea in that email to Stephen. &#8220;What do you think?&#8221; I asked. I was elated when he wrote back, &#8220;I think this could work; let&#8217;s think about it and talk next week.&#8221; And <strong>&#8220;The Keeper of the Keys&#8221;</strong> was born.</p>
<p>You are in for a treat. The experts who share in the movie came from as far away as the UK, and include <strong>JACK CANFIELD, JOHN GRAY, AND MARCI SHIMOFF.</strong> Their messages are outstanding. I wouldn&#8217;t have any &#8220;standard&#8221; rhetoric that most motivational speakers give from the platform. I encouraged the experts to share deeply personal stories &#8211; stories that had real messages that would empower the viewers. Boy, did they deliver!</p>
<p>If you want to attend the VIP Red Carpet Premiere at the all new PLAZA LAS VEGAS Hotel Casino in LAS VEGAS, Nevada, just click here:<a title="To buy tickets to the Premiere event, click here" href="http://www.thekeeperofthekeys.eventbee.com" target="_blank"> TheKeeperoftheKeys</a> You&#8217;ll see details, be able to book your room (Just $25 a night!), and buy your tickets to the evening premiere AND the afternoon luncheon at the Palm with Jack Canfield and Marci Shimoff.</p>
<p>Stay tuned for more updates. The Key movie website will be up any day now. I look forward to seeing you at the premiere. ~ Robin</p>
<p>&nbsp;</p>
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		<title>I&#8217;ll Be Speaking @ PCMA Meeting This Week!</title>
		<link>http://robinjay.com/2010/10/04/speaking-pcma-meeting-week/</link>
		<comments>http://robinjay.com/2010/10/04/speaking-pcma-meeting-week/#comments</comments>
		<pubDate>Mon, 04 Oct 2010 17:34:10 +0000</pubDate>
		<dc:creator>Robin Jay</dc:creator>
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		<description><![CDATA[A strong ability to build relationships can assure your success - whatever field you are in. WHY? Because PEOPLE PREFER TO DO BUSINESS WITH PEOPLE THEY LIKE! Your parents were wrong: success in life actually IS a popularity contest! After all - who wants to hang out with or do business with people they DON'T LIKE?! ]]></description>
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<div id="attachment_721" class="wp-caption alignleft" style="width: 176px"><a href="http://robinjay.com/wp-content/uploads/2010/10/PCMA-Logo.jpg"><img class="size-full wp-image-721 " title="PCMA Logo" src="http://robinjay.com/wp-content/uploads/2010/10/PCMA-Logo.jpg" alt="PCMA Logo Ill Be Speaking @ PCMA Meeting This Week!" width="166" height="148" /></a><p class="wp-caption-text">Professional Convention Management Association Chapter Meeting, 10/7</p></div>
<p>Thursday morning, October 7th, I&#8217;ll be speaking at the <a title="For PCMA meeting details, click here" href="http://www.pcma.org/x147.xml?events=x16289" target="_blank">Southwestern/Pacific chapter meeting of PCMA: Professional Convention Management Association.</a> I&#8217;d like to send special thanks to <strong><span style="color: #000080;">Gina Mann</span></strong> at the <span style="color: #000080;"><a title="To visit the LVCVA, click here" href="http://lvcva.com" target="_blank"><strong>Las Vegas Convention Vistors Authority</strong></a></span> for recommending me as this month&#8217;s speaker. The breakfast will be held at the South Point Hotel &amp; Casino at 8AM.</p>
<p>I&#8217;ll be presenting<strong><span style="color: #000080;"> &#8220;B FACE 2 FACE 4 SUCCESS&#8221; </span></strong>- a 60-minute keynote presentation on building <strong><span style="color: #246057;">EFFECTIVE &amp; PRODUCTIVE</span></strong> business relationships that will include suggestions that you will be able to implement IMMEDIATELY to increase your sales and improve your bottom line. This presentation is built upon the lessons I discovered while building relationships during my sales career, which I shared in my first book, <em><strong>&#8220;The Art of the Business Lunch: Building Relationships Between 12 and 2.&#8221;</strong></em> My experience during nearly 20 years of sales and my ability to build such incredible relationships is why my clients started calling me &#8220;The Queen of the Business Lunch&#8221;.</p>
<p>A strong ability to build relationships can assure your success &#8211; whatever field you are in. WHY? Because <strong><span style="color: #005757;">PEOPLE PREFER TO DO BUSINESS WITH PEOPLE THEY LIKE!</span></strong> Your parents were wrong:<em> success in life actually IS a popularity contest! </em>After all &#8211; who wants to hang out with or do business with people they <span style="color: #800000;"><strong>DON&#8217;T LIKE?!</strong></span> When you look at it this way, it makes sense: to succeed, you need to develop your PEOPLE SKILLS.</p>
<p>People have choices &#8211; and when it comes to business, they are even more likely to take advantage of their options &#8230; especially in THIS competitive environment. <strong><em>No business decision is ever JUST about price!</em></strong></p>
<p>When I deliver this presentation, I ask my audiences for a show of hands to</p>
<div id="attachment_722" class="wp-caption alignright" style="width: 250px"><a href="http://robinjay.com/wp-content/uploads/2010/10/MPI-Ed-room-small-9-10.jpg"><img class="size-medium wp-image-722 " title="MPI Ed room small 9 10" src="http://robinjay.com/wp-content/uploads/2010/10/MPI-Ed-room-small-9-10-300x199.jpg" alt="MPI Ed room small 9 10 300x199 Ill Be Speaking @ PCMA Meeting This Week!" width="240" height="159" /></a><p class="wp-caption-text">The feedback I get when presenting supports my doctrine: PEOPLE PREFER TO DO BUSINESS WITH PEOPLE THEY LIKE!</p></div>
<p>indicate how many people REGULARLY go <strong><span style="color: #246057;">OUT OF THEIR WAY</span></strong> to patronize a particular business because they PREFER how they are treated at the more inconvenient location than at a similar business closer to their homes. <strong><span style="color: #000080;">I ALWAYS get 100% response!</span></strong> That supports my point: your people skills can improve your business or destroy it. It&#8217;s not that hard to build solid, productive business relationships. I&#8217;ll be sharing tips and techniques so that you, too, can become a Business Relationship Expert! Hope to see you there.</p>
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		<title>Get Paid to Speak &amp; Write: Workshop 10/9/10</title>
		<link>http://robinjay.com/2010/09/28/paid-speak-write-workshop-10910/</link>
		<comments>http://robinjay.com/2010/09/28/paid-speak-write-workshop-10910/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 06:56:59 +0000</pubDate>
		<dc:creator>Robin Jay</dc:creator>
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		<description><![CDATA[Marketing yourself as a speaker has no finish line! That's just one of the topics I will cover at my workshop - "Get Paid to Speak &#038; Write"]]></description>
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<div id="attachment_718" class="wp-caption alignright" style="width: 310px"><a href="http://robinjay.com/wp-content/uploads/2010/09/MPI-Ed-room-small-9-10.jpg"><img class="size-medium wp-image-718" title="MPI Ed room small 9 10" src="http://robinjay.com/wp-content/uploads/2010/09/MPI-Ed-room-small-9-10-300x199.jpg" alt="MPI Ed room small 9 10 300x199 Get Paid to Speak & Write: Workshop 10/9/10" width="300" height="199" /></a><p class="wp-caption-text">Speaking at last week&#39;s MPI Meeting in Edmonton</p></div>
<p>To say I&#8217;m behind on my blogging is an understatement! Even now, with so much I want to share here, I still feel as if I should be doing something else &#8211; like PPTs for next week, press releases, or new one sheets. Marketing yourself as a speaker has no finish line! That&#8217;s just one of the topics I will cover at my workshop -<strong> &#8220;Get Paid to Speak &amp; Write&#8221; </strong>- on October 9th &#8211; in Las Vegas/Henderson at the Hampton Inn on St. Rose Pkwy &#8211; between Eastern and Seven Hills. <em>Read to the bottom for a personal story that&#8217;s sure to crack you up!</em></p>
<p>People ALWAYS tell me they are working on a book or they call me to tell me they want to speak professionally. I hope everyone who has ever thought of being a speaker or a writer will to come to this one-day event. Along with my expert guest speakers, I will help you to move years ahead in your speaking career in one action-packed, entertaining day. You will discover what it takes to <strong>succeed and MONETIZE a speaking or writing career.</strong></p>
<p>You may wonder why I am presenting SPEAKING and WRITING together. It&#8217;s because the two go together like soup n&#8217; sandwich, hand n&#8217; glove, peanut butter n&#8217; jelly&#8230;. you get the picture! If you are a speaker, you need products to sell &#8211; books, audios CDs, Mp3s, Video programs, and more &#8211; so that people can take your message with them and continue to learn and improve. And, if you are a writer, you need to learn to share your message with an audience in a brilliant, cohesive presentation. Doing one without the other is like peanut butter&#8230;.all by itself. <img src='http://robinjay.com/wp-includes/images/smilies/icon_smile.gif' alt="icon smile Get Paid to Speak & Write: Workshop 10/9/10" class='wp-smiley' title="Get Paid to Speak & Write: Workshop 10/9/10" />  As president of a speakers bureau in Las Vegas, the convention capital of the world, I know what it takes to be a great speaker.</p>
<p>As an award-winning author, I&#8217;ve experienced everything the world of publishing has to offer. If you&#8217;re working on a book and need to decide whether or not to self-publish, I can help you to decide by sharing the facts of the publishing world with you. I&#8217;ve self-published, sold my work, contributed to anthologies, published anthologies, and am a regularly featured columnist in the <strong>Las Vegas Business Press. </strong>I know the world of professional writing and can help you get your book published or help you to market your book.</p>
<p>Visit my <strong><a title="For details on this great event, click here!" href="http://expertclick.com/NewsReleaseWire/Get_Paid_to_Speak_Write,201033649.aspx" target="_blank">press release at expert click</a> </strong>for all the details &#8211; then call or e-mail me to register. <strong>BONUS: </strong>Those of you who know me well know that I love to give more than expected. That&#8217;s why I asked my friend LuAnn Terrell &#8211; at <a title="To visit Showtime Marketing's Website, click here" href="http://showtimemarketing.com" target="_blank"><strong>Showtime Marketing</strong></a> &#8211; if she would donate some killer show tickets for my attendees. She came through with tix to <strong>HUMAN NATURE</strong> &#8211; Smokey Robinson&#8217;s hot new show featuring four smokin&#8217; guys from down under singing the very best of MOTOWN &#8211; on the Las Vegas Strip. Tix are regularly $70 each &#8211; but each attendee will get a PAIR of tickets when they attend this workshop. AND every attendee will also get a FREE copy of &#8220;The Power of the Platform&#8221; &#8211; an anthology that features messages from some of today&#8217;s top motivational speakers.</p>
<p>Why wait? Sign up now and get started on the path to achieving your dream of <strong>GETTING PAID TO SPEAK! </strong></p>
<p>Now, here&#8217;s my personal story: Every time I get a check for THOUSANDS of dollars to speak for an hour, I call my brother, Barry. When I was a little girl, Barry used to give me a quarter just to STOP talking for a few minutes! Ahhh- sweet revenge! The truth is, however, that I owe him a debt of thanks. If he hadn&#8217;t been so hard on me, I don&#8217;t know that I ever would have learned how to make my stories more exciting, more compelling, and more content-rich. Nothing like having a hard-to-please audience to raise the stakes! And now you know my darkest secret. <img src='http://robinjay.com/wp-includes/images/smilies/icon_smile.gif' alt="icon smile Get Paid to Speak & Write: Workshop 10/9/10" class='wp-smiley' title="Get Paid to Speak & Write: Workshop 10/9/10" /> </p>
<p>If YOU would like to show someone a check for thousands of dollars that you earned for speaking, be sure to e-mail me to register for this outstanding one-day workshop. It will TRANSFORM your life!</p>
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		<title>What to Order at a Business Lunch</title>
		<link>http://robinjay.com/2010/04/30/order-business-lunch/</link>
		<comments>http://robinjay.com/2010/04/30/order-business-lunch/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 05:59:19 +0000</pubDate>
		<dc:creator>Robin Jay</dc:creator>
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		<description><![CDATA[There are so many reasons for ordering a more healthy lunchtime meal - to watch your weight and eat healthy, to have food that is easy to eat (it's a LOT easier to get small bites of a piece of fish in your mouth than it is to down ribs or an over-sized burger!), and to focus more on the meeting that the eating. But there is another reason why you might want to order salads, fish, or lean meat - especially when out with clients.]]></description>
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<div id="attachment_630" class="wp-caption alignleft" style="width: 272px"><a href="http://robinjay.com/wp-content/uploads/2010/04/healthy-meal.jpg"><img class="size-full wp-image-630 " title="healthy meal" src="http://robinjay.com/wp-content/uploads/2010/04/healthy-meal.jpg" alt="healthy meal What to Order at a Business Lunch" width="262" height="262" /></a><p class="wp-caption-text">Eat Right: It&#39;s the Fuel You Run On!</p></div>
<p>I really don&#8217;t eat HALF of what I&#8217;d like to! I could eat molten lava chocolate cake with vanilla bean ice cream after EVERY meal&#8230;even breakfast. On those rare occasions when I&#8217;m out and the ice cream is real, I can&#8217;t believe how delicious and creamy it is. Maybe that&#8217;s because the only ice cream I keep in my house is either low-fat or sugar free; no wonder &#8220;real&#8221; ice cream tastes amazing!</p>
<p>When I&#8217;m speaking about how I have hosted more than 3,000 client lunches, I often hear, &#8220;How come you don&#8217;t weigh 300 pounds?!&#8221; As you can see in my interview with MSNBC-TV, I told <strong>Chris Jansen </strong>that while I was taking clients out to eat several times a week, I had FOUR gym memberships all over town and I worked out A LOT! But what I didn&#8217;t get to mention was that I also ordered smart food and I ate my biggest meals during my <strong>BUSINESS LUNCHES.<br />
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<p>There are so many reasons for ordering a more healthy lunchtime meal &#8211; to watch your weight and eat healthy, to have food that is easy to eat (it&#8217;s a LOT easier to get small bites of a piece of fish in your mouth than it is to down ribs or an over-sized burger!), and to<em><strong> focus more on the meeting that the eating</strong></em>. But there is another reason why you might want to order salads, fish, or lean meat &#8211; especially when out with clients.</p>
<p><strong>Eating smart makes you sharp</strong>. Sure, you&#8217;ll look successful&#8230;.but you&#8217;ll also be able to THINK like a winner. I spoke with one of my coaching clients today. She sounded tired, worn out, beaten up, frustrated, and down. She was angry at certain things going on in her life and was having trouble remaining optimistic.</p>
<p>About an hour into our session, I realized <strong>she had not been eating right.</strong> She&#8217;s had a kidney transplant and is on more meds than the average person. If she doesn&#8217;t eat, the meds mess up her stomach. If there isn&#8217;t healthy food prepared, easy to prepare, or ready to eat, <strong>she&#8217;ll eat what she can</strong>. Sound familiar? Of course it does&#8230;we ALL do that!</p>
<p>My client has an extra challenge, though. She is blind. She can&#8217;t just jump in her car and run to the store or <a title="Visit Whole Foods: Click here" href="http://www.wholefoodsmarket.com/" target="_blank">Whole Foods</a> to pick up a healthy meal or snack! A few bus transfers and an hour later, she MAY find something decent to eat.</p>
<p>It&#8217;s funny&#8230;she came to me to help her with her speaking and writing career. She is getting her Masters in Interactive Design so she can help other people by developing user-friendly software or by designing buildings for optimal accessibility. I am not a nutritionist. But if this woman is not able to think clearly or function, then <strong><em>before I can help her to write or speak professionally</em></strong>, we have to put some of the best fuel in her tank&#8230;.(her THINK TANK!)</p>
<p><strong>Failing to eat healthy food</strong> is a lot like trying to run a car on corn syrup instead of gasoline. Sure, it might get down the road a bit before it conks out, but it will eventually kill the engine. Cars need fresh oil, gasoline, spark plugs (ENERGY) and healthy tires. Why can&#8217;t we view our bodies the same way? Let&#8217;s put the right fuel in so we can perform at our best! A business lunch is no exception &#8211; eat smart to stay sharp!</p>
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		<title>The &quot;REAL&quot; Reason a Marketing Plan Fails</title>
		<link>http://robinjay.com/2009/12/22/the-real-reason-a-marketing-plan-fails/</link>
		<comments>http://robinjay.com/2009/12/22/the-real-reason-a-marketing-plan-fails/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 16:26:46 +0000</pubDate>
		<dc:creator>Robin Jay</dc:creator>
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		<description><![CDATA[I had a business lunch this past week with my friend, Phil Robertson (Phil@PJRobertson.com), who is an incredible marketing consultant. I always learn SO MUCH at a business lunch &#8211; especially when I&#8217;m talking to an expert in their field! Phil and I were talking about a recent casino promotion. As a marketing expert, Phil [...]]]></description>
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<div id="attachment_572" class="wp-caption alignleft" style="width: 310px"><a href="http://robinjay.com/wp-content/uploads/2009/12/Casino.jpg"><img class="size-medium wp-image-572" title="Casino" src="http://robinjay.com/wp-content/uploads/2009/12/Casino-300x240.jpg" alt="Casino 300x240 The &quot;REAL&quot; Reason a Marketing Plan Fails" width="300" height="240" /></a><p class="wp-caption-text">Casinos Work to Attract Players</p></div>
<p>I had a <strong>business lunch </strong>this past week with my friend, Phil Robertson (Phil@PJRobertson.com), who is an<em> incredible marketing consultant. </em>I always learn SO MUCH at a business lunch &#8211; especially when I&#8217;m talking to an expert in their field!</p>
<p>Phil and I were talking about a recent casino promotion. As a marketing expert, Phil could easily see why this particular promotion was a failure. As a former advertising sales executive I, too, could see the obvious flaw. Had I sold this casino their advertising to promote this event, I would have been mortified &#8211; as I&#8217;m sure the &#8220;Monday Morning Reconciliation&#8221; would have indicted the promotion was a failure. So, what caused the failure of what SHOULD HAVE BEEN an incredible promotion? My guess is it all came down to one employee with bad judgment.</p>
<p>Phil joined a slot club at a casino near his home. If you&#8217;ve ever joined a slot club, you know that the casinos in Nevada offer gifts as incentives to get you into their casino in the hopes that you will play. If a gift costs them a dollar or two &#8211; or even twenty dollars, and the average player drops $10, $20, or $200 on their way to pick up their &#8220;Free&#8221; gift, then guess who the REAL winner is! The casino &#8211; <em><strong>of COURSE!</strong></em></p>
<p>It wasn&#8217;t long before Phil discovered that <em><strong>this particular casino&#8217;s slot club </strong></em>offered some incredible, upscale gifts to their members. And, while those of us who live in Las Vegas are less enamored with casino-logo&#8217;d casual wear, t-shirts, six-pack coolers and such, our friends and family from across the country are  MUCH LESS jaded about such items. As it turns out, my friends and family, as well as Phil&#8217;s, absolutely<em> ADORE</em> watches that say &#8220;Boyd Gaming,&#8221; T-shirts from Stations Casinos, golf shirts from local courses, and baseball caps that feature casino logos.</p>
<p>Phil got a notice this past week that this slot club was giving away <strong>CROCK POTS </strong>on Friday night at 6PM. Smart &#8211; as they were looking to create some traffic and excitement in their casino on a Friday evening. He didn&#8217;t have a crock pot so he thought it would be worth it to swing by on Friday night to pick up his free gift.</p>
<p>Since Phil knows a lot about marketing, it was easy for him to see the situation (and what was wrong with it!) clearly. Rather than have the customers walk through the casino to claim their gifts &#8211; and hopefully gamble a bit while they were there &#8211; the casino had the big boxes of crock pots set up in a room right at the Valet entrance.</p>
<p>Phil said people were coming in, getting their crock pots, and promptly leaving &#8211; with their gifts. The valet is not even on the same floor as the casino! <strong>NO ONE WAS STOPPING TO GAMBLE!</strong> Why would they &#8211; when it would take extra effort to even visit the casino? Apparently, the casino employees in charge of this promotion were offering to hold your crock pot while you went to the casino; they could give you a claim check to assure you your crock pot would still be there when you were ready to leave&#8230;but none of the &#8220;players&#8221; were interested. This casino made it <strong>SO EASY</strong> for the players to pick up their gift and be home in time to watch Jeopardy! <img src='http://robinjay.com/wp-includes/images/smilies/icon_smile.gif' alt="icon smile The &quot;REAL&quot; Reason a Marketing Plan Fails" class='wp-smiley' title="The &quot;REAL&quot; Reason a Marketing Plan Fails" /> </p>
<p>They should have had the crock pot giveaway on the casino floor. People would then be more likely to gamble, thereby making the casino&#8217;s cost for the crock pots justified. The gambling wins would outweigh the expense of the promotion. So &#8211; where did this promotion break down?</p>
<p>My guess is that ONE executive at the resort probably balked at the thought of schlepping all those heavy crock pots down to the casino, and thought how easy it would be to hand them out from the valet location. The whole purpose of the giveaway was to drive traffic to the casino &#8211; and it failed miserably!</p>
<p>Look at your business closely and make sure that whatever you decide to do to promote it will be executed perfectly. Don&#8217;t waste your precious resources by allowing one bad decision to ruin your well-laid plans. Where was the management? Where was the marketing genius who thought up this promotion? Poor executive &#8211; he or she will have to defend the expense and might never know WHY the promotion failed to generate casino revenue.</p>
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		<title>The POWER of the Platform: Speakers Help Through Motivation</title>
		<link>http://robinjay.com/2009/11/21/the-power-of-the-platform-speakers-help-through-motivation/</link>
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		<pubDate>Sun, 22 Nov 2009 05:27:23 +0000</pubDate>
		<dc:creator>Robin Jay</dc:creator>
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		<description><![CDATA[Motivational Speakers and experts in Personal Development have come together once again in The Power of the Platform, an anthology from the Las Vegas Convention Speakers Bureau that features messages of motivation and inspiration from some of the world&#8217;s most outstanding speakers. I&#8217;m delighted to be a part of this book. The first book, subtitled [...]]]></description>
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<p>Motivational Speakers and experts in Personal Development have come together once again in The Power of the Platform, an anthology from the Las Vegas Convention Speakers Bureau that features messages of motivation and inspiration from some of the world&#8217;s most outstanding speakers. I&#8217;m delighted to be a part of this book.</p>
<p>The first book, subtitled <em><strong>Speakers on Success,</strong></em> was a tremendous hit. I wrote the introduction for that edition. The book features chapters from such notable experts in the field of personal development as Jack Canfield, Brian Tracy, and Les Brown.</p>
<p>The latest book in the series, <em><strong>Speakers on Purpose,</strong></em> features returning self-help gurus Canfield, Brown, and Tracy, along with relationship expert Keith Ferrazzi and The Secret&#8217;s Marci Shimoff as well as many other speakers with important messages that offer hope during these challenging times.</p>
<p>Being a part of these anthologies has taken much of my time this past year. I have begun work on the next edition, <em><strong>Speakers on Life.</strong></em> This book will bring answers and inspiration to all who are fortunate enough to read it. The books are also available in e-book format and the audio books are currently in production.</p>
<p>As &#8220;<em>The Queen of the Business Lunch,</em>&#8221; my area of expertise lies in building significant, productive business relationships.  <em><strong>Speakers on Purpose</strong></em> offered me my first opportunity to share my newest keynote message, &#8220;<em><strong>B Face 2 Face 4 Success.&#8221; </strong></em>The chapter in the anthology touches on the importance of the business lunch (OF COURSE!) <img src='http://robinjay.com/wp-includes/images/smilies/icon_smile.gif' alt="icon smile The POWER of the Platform: Speakers Help Through Motivation" class='wp-smiley' title="The POWER of the Platform: Speakers Help Through Motivation" />  but it takes relationship building a few steps further.</p>
<p>How can you build a relationship when lunch is not an option, as when your client lives on the other side of the country? And what about all this social media? Are you TWEETING your lunch hour away, eating solo?</p>
<p>I wanted to use my chapter in <em><strong>Speakers on Purpose </strong></em>to help business professionals get a grip on their client relationships. It&#8217;s a fabulous book that offers insights, tips, techniques, and inspirational stories from speakers as far away as Bangkok and Singapore! If you want a copy, just let me know. I&#8217;ll throw in FOR FREE an e-book edition for every paperback sold now through Christmas. I want you to have your best year EVER!</p>
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