Premiere of “The Keeper of the Keys” Set for 12/8/11 in Las Vegas
“The Keeper of the Keys” Premiere Set for 12/8/11
Make Plans NOW to Attend the VIP Red Carpet Premiere of “The KEEPER of the KEYS” starring Jack Canfield, John Gray, & Marci Shimoff. Dec. 8th at the Plaza Las Vegas.
The VIP Red Carpet Premiere for “The Keeper of the Keys” has been set for December 8th at the Plaza Las Vegas. Click here to purchase tickets to the premiere and the fundraising luncheon at the Palm Restaurant earlier that day: The Keeper of the Keys Premiere information, tickets, and more
About “The Keeper of the Keys”
“The Keeper of the Keys” is the first funny personal development movie, sure to “take the ‘Hell’ out of self-help”! It’s entertaining, engaging, and powerful.
As producer of this groundbreaking personal development movie, my goal was to create a movie that was different from all the other films in this genre. In talking to my mentor Stephen Simon, a long-time Hollywood film producer and co-founder of Spiritual Cinema Circle, it became clear that in order to create a movie that was fresh and inspiring, it would have to be critically different. I wanted to make it funny; after all, you can’t empower anyone if they can’t sit through the movie long enough to take in any new information. And – it’s never been done before!
A Funny Self-help Movie? That’s Hilarious!
But how could I accomplish making a movie that would be really funny – yet share messages from some of the most respected leaders in the field of personal development?
The answer came to me as I was emailing Stephen one day. I had actually typed: “Every question you answer gives me ten more questions!” when the answer to this particular dilemma popped into my mind – literally! I could do a twist on “A Christmas Carol.” This way, I could have a fictional character who would fall asleep and during his wakening dream, encounter experts who would share their stories and messages with him. It would be engaging, interesting, and – most of all – funny.
What Enlightened People Have to Share
The character could argue with the experts, as many “unenlightened” people tend to do. This would give the experts the opportunity to state their case, share their experience, and offer advice to the character as to how he could improve his life. His life, of course, would need a LOT of improvement! I fleshed out this idea in that email to Stephen. “What do you think?” I asked. I was elated when he wrote back, “I think this could work; let’s think about it and talk next week.” And “The Keeper of the Keys” was born.
You are in for a treat. The experts who share in the movie came from as far away as the UK, and include JACK CANFIELD, JOHN GRAY, AND MARCI SHIMOFF. Their messages are outstanding. I wouldn’t have any “standard” rhetoric that most motivational speakers give from the platform. I encouraged the experts to share deeply personal stories – stories that had real messages that would empower the viewers. Boy, did they deliver!
If you want to attend the VIP Red Carpet Premiere at the all new PLAZA LAS VEGAS Hotel Casino in LAS VEGAS, Nevada, just click here: TheKeeperoftheKeys You’ll see details, be able to book your room (Just $25 a night!), and buy your tickets to the evening premiere AND the afternoon luncheon at the Palm with Jack Canfield and Marci Shimoff.
Stay tuned for more updates. The Key movie website will be up any day now. I look forward to seeing you at the premiere. ~ Robin
I’ll Be Speaking @ PCMA Meeting This Week!
Thursday morning, October 7th, I’ll be speaking at the Southwestern/Pacific chapter meeting of PCMA: Professional Convention Management Association. I’d like to send special thanks to Gina Mann at the Las Vegas Convention Vistors Authority for recommending me as this month’s speaker. The breakfast will be held at the South Point Hotel & Casino at 8AM.
I’ll be presenting “B FACE 2 FACE 4 SUCCESS” - a 60-minute keynote presentation on building EFFECTIVE & PRODUCTIVE business relationships that will include suggestions that you will be able to implement IMMEDIATELY to increase your sales and improve your bottom line. This presentation is built upon the lessons I discovered while building relationships during my sales career, which I shared in my first book, “The Art of the Business Lunch: Building Relationships Between 12 and 2.” My experience during nearly 20 years of sales and my ability to build such incredible relationships is why my clients started calling me “The Queen of the Business Lunch”.
A strong ability to build relationships can assure your success – whatever field you are in. WHY? Because PEOPLE PREFER TO DO BUSINESS WITH PEOPLE THEY LIKE! Your parents were wrong: success in life actually IS a popularity contest! After all – who wants to hang out with or do business with people they DON’T LIKE?! When you look at it this way, it makes sense: to succeed, you need to develop your PEOPLE SKILLS.
People have choices – and when it comes to business, they are even more likely to take advantage of their options … especially in THIS competitive environment. No business decision is ever JUST about price!
When I deliver this presentation, I ask my audiences for a show of hands to

The feedback I get when presenting supports my doctrine: PEOPLE PREFER TO DO BUSINESS WITH PEOPLE THEY LIKE!
indicate how many people REGULARLY go OUT OF THEIR WAY to patronize a particular business because they PREFER how they are treated at the more inconvenient location than at a similar business closer to their homes. I ALWAYS get 100% response! That supports my point: your people skills can improve your business or destroy it. It’s not that hard to build solid, productive business relationships. I’ll be sharing tips and techniques so that you, too, can become a Business Relationship Expert! Hope to see you there.
The "REAL" Reason a Marketing Plan Fails
I had a business lunch this past week with my friend, Phil Robertson (Phil@PJRobertson.com), who is an incredible marketing consultant. I always learn SO MUCH at a business lunch – especially when I’m talking to an expert in their field!
Phil and I were talking about a recent casino promotion. As a marketing expert, Phil could easily see why this particular promotion was a failure. As a former advertising sales executive I, too, could see the obvious flaw. Had I sold this casino their advertising to promote this event, I would have been mortified – as I’m sure the “Monday Morning Reconciliation” would have indicted the promotion was a failure. So, what caused the failure of what SHOULD HAVE BEEN an incredible promotion? My guess is it all came down to one employee with bad judgment.
Phil joined a slot club at a casino near his home. If you’ve ever joined a slot club, you know that the casinos in Nevada offer gifts as incentives to get you into their casino in the hopes that you will play. If a gift costs them a dollar or two – or even twenty dollars, and the average player drops $10, $20, or $200 on their way to pick up their “Free” gift, then guess who the REAL winner is! The casino – of COURSE!
It wasn’t long before Phil discovered that this particular casino’s slot club offered some incredible, upscale gifts to their members. And, while those of us who live in Las Vegas are less enamored with casino-logo’d casual wear, t-shirts, six-pack coolers and such, our friends and family from across the country are MUCH LESS jaded about such items. As it turns out, my friends and family, as well as Phil’s, absolutely ADORE watches that say “Boyd Gaming,” T-shirts from Stations Casinos, golf shirts from local courses, and baseball caps that feature casino logos.
Phil got a notice this past week that this slot club was giving away CROCK POTS on Friday night at 6PM. Smart – as they were looking to create some traffic and excitement in their casino on a Friday evening. He didn’t have a crock pot so he thought it would be worth it to swing by on Friday night to pick up his free gift.
Since Phil knows a lot about marketing, it was easy for him to see the situation (and what was wrong with it!) clearly. Rather than have the customers walk through the casino to claim their gifts – and hopefully gamble a bit while they were there – the casino had the big boxes of crock pots set up in a room right at the Valet entrance.
Phil said people were coming in, getting their crock pots, and promptly leaving – with their gifts. The valet is not even on the same floor as the casino! NO ONE WAS STOPPING TO GAMBLE! Why would they – when it would take extra effort to even visit the casino? Apparently, the casino employees in charge of this promotion were offering to hold your crock pot while you went to the casino; they could give you a claim check to assure you your crock pot would still be there when you were ready to leave…but none of the “players” were interested. This casino made it SO EASY for the players to pick up their gift and be home in time to watch Jeopardy!
They should have had the crock pot giveaway on the casino floor. People would then be more likely to gamble, thereby making the casino’s cost for the crock pots justified. The gambling wins would outweigh the expense of the promotion. So – where did this promotion break down?
My guess is that ONE executive at the resort probably balked at the thought of schlepping all those heavy crock pots down to the casino, and thought how easy it would be to hand them out from the valet location. The whole purpose of the giveaway was to drive traffic to the casino – and it failed miserably!
Look at your business closely and make sure that whatever you decide to do to promote it will be executed perfectly. Don’t waste your precious resources by allowing one bad decision to ruin your well-laid plans. Where was the management? Where was the marketing genius who thought up this promotion? Poor executive – he or she will have to defend the expense and might never know WHY the promotion failed to generate casino revenue.
The POWER of the Platform: Speakers Help Through Motivation
Motivational Speakers and experts in Personal Development have come together once again in The Power of the Platform, an anthology from the Las Vegas Convention Speakers Bureau that features messages of motivation and inspiration from some of the world’s most outstanding speakers. I’m delighted to be a part of this book.
The first book, subtitled Speakers on Success, was a tremendous hit. I wrote the introduction for that edition. The book features chapters from such notable experts in the field of personal development as Jack Canfield, Brian Tracy, and Les Brown.
The latest book in the series, Speakers on Purpose, features returning self-help gurus Canfield, Brown, and Tracy, along with relationship expert Keith Ferrazzi and The Secret’s Marci Shimoff as well as many other speakers with important messages that offer hope during these challenging times.
Being a part of these anthologies has taken much of my time this past year. I have begun work on the next edition, Speakers on Life. This book will bring answers and inspiration to all who are fortunate enough to read it. The books are also available in e-book format and the audio books are currently in production.
As “The Queen of the Business Lunch,” my area of expertise lies in building significant, productive business relationships. Speakers on Purpose offered me my first opportunity to share my newest keynote message, “B Face 2 Face 4 Success.” The chapter in the anthology touches on the importance of the business lunch (OF COURSE!)
but it takes relationship building a few steps further.
How can you build a relationship when lunch is not an option, as when your client lives on the other side of the country? And what about all this social media? Are you TWEETING your lunch hour away, eating solo?
I wanted to use my chapter in Speakers on Purpose to help business professionals get a grip on their client relationships. It’s a fabulous book that offers insights, tips, techniques, and inspirational stories from speakers as far away as Bangkok and Singapore! If you want a copy, just let me know. I’ll throw in FOR FREE an e-book edition for every paperback sold now through Christmas. I want you to have your best year EVER!





