“The Queen of the Business Lunch™” on Face Time
I guess everyone wants to know how I became “The Queen of the Business Lunch™” (a nickname my clients gave me). I’ll get to that in a minute. My book, “The Art of the Business Lunch: Building Relationships Between 12 and 2” has become a tremendously helpful guide for entrepreneurs and business professionals. And now, I want to help even more people through speaking engagements as well as endorsement deals.
I’ve been focused lately on helping businesses to build deeper, more caring relationships. Allowing others to really get to know you – even some of your vulnerabilities – is invaluable. My newest keynote presentation is titled, “B Face 2 Face 4 Success.” It’s spelled out like a text message because the very technology that was supposed to help us seems to have consumed us, instead!”
It’s apparent that creating new ways to generate quality face time is on everyone’s mind – from iPhone’s “FaceTime” software to American Airlines’ new business-class swivel seats for in-air face-to-face meetings as well as their offering air-to-ground calls on the new iPhone, to CISCO’s recent campaign: “Welcome to the human network.” Corporate America is going all-out to put us FACE to FACE with each other.
I can help companies drive the message home – whether that message is “Breakfast is the new lunch!” or “Take time to make face time,” or even “Connecting on a budget.” As a Business Relationship Expert, I show how to create the quality face time that can help individuals to achieve greater success and companies to connect more deeply with their customers and clients….even on a simple coffee date. Also, many people need help with how they are supposed to behave when they are – finally – face-to-face!
My colorful stories help people create more productive “face time” when out with their clients – from getting that first, all-important face-to-face meeting to building lasting relationships. The more people you know, the more people you can get to know. Everyone in your circle knows other people who may need your services or products. Successful professionals understand this and take mere networking or business meetings to a much higher, personal level.

Information about Business Lunch is IN DEMAND! Here I am featured in SERAI - a trend-setting Japanese magazine
I recently trademarked “The Queen of the Business Lunch™” since I’ve become so well-known by that nickname. If you are just getting to know me, you will appreciate that during my advertising sales career, I personally hosted more than 3,000 client lunches and saw my sales increase by more than 2,000%. I wrote my first book on the business lunch and building relationships to help other business professionals become more proficient at building productive business relationships, particularly by sharing a meal with their clients. I’m excited to share that the book was so popular that it is now available in twelve languages.
Now, I’ve taken the foundation of the principles in the book and expounded on them to apply to today’s tech-obsessed world, when a great business lunch isn’t always an option. There are many alternatives to a business lunch, especially for those who are on a seriously limited budget. I enjoy helping others to create quality face time regardless of their circumstances. Distance and limited money are no reason to stay behind your desk all day. Sometimes, we just need to get a bit more creative.
In “The Power of the Platform: Speakers on Life,” the newest anthology in “The Power of the Platform” series published by the Las Vegas Convention Speakers Bureau, I shared a story in about my friend, marketing consultant Phil Robertson. In discussing the importance of opening your home to clients, Phil shared, “Now that I think about it, I realize I’ve never lost a client who has been to my home for dinner!” Of course I was not surprised at all; candor and vulnerability can help your business associates to see you as a human being. Exposing your true self can help you to create even better business relationships that will, ultimately, pay even greater rewards – personally and professionally.
If you’d like information on bringing me in to speak to your organization or to inquire about endorsement opportunities, please e-mail me at Robin@RobinJay.com or call 702-460-1420.
Client Lunch as a Christmas Present?
What do you get the person who has everything? My recommendation is to take them to lunch or dinner. The best part of that, (though it is a wee bit selfish), is that you get to enjoy your friends or clients and a great meal, all in the name of Season’s Greetings! Seriously, it’s one of my favorite things to do, and the holiday season provides the perfect excuse to get together with clients who are otherwise too busy to break free.
Everyone has their guard down this time of year, which could make this the perfect time to get someone out who typically is “too busy” to go to lunch. Imagine how far a little twist of the arm could go!

Lunch & Golf - Great Christmas Gift Combo!
Don’t make it about business, either. Simply seize this opportunity to treat your clients well, make it about them, and possibly, if the mood is right, discover ways you can help them with their business this year.
And if you’re in a warm climate, make it a round of golf and lunch. Talk about building relationships! Nothing is better than this One-Two punch!
The best part of a client lunch is that it hardly seems like work, yet it can easily become the MOST PRODUCTIVE PART OF YOUR DAY!
Build Better Business Relationships to Reach 2010 Goals!
If you’re wondering how you’re going to reach your 2010 goals, I recommend working on your relationship-building skills. My original “Claim to Fame” was that I had personally hosted more than 3,000 client lunches and I saw my sales increase by more than 2,000%! That’s really a conservative estimate.
It’s critically important that you first understand the IMPORTANCE of building relationships for business, then you need to understand the best ways to DO this. I want to help you reach your goals, so I will be sharing tips and techniques in this blog to help you understand the “why” and accomplish the “how.”

Loving Lunch with Wally "Famous Amos"
Famous Amos, the cookie man, said, “Picture everyone with M.M.F.S. on their forehead…. it stands for: Make Me Feel Special.” Think about how different your day would be if you did that with everyone you meet today – making the most of your quality Face 2 Face time. You would start to feel a positive energy coming back to you. People would start to go out of their way to help you achieve your goals simply because they love how they feel when they are with you. Making others feel SPECIAL is the most important key to building solid, productive relationships.
Try it for just today – make everyone you talk to – in person, e-mail, or on the phone, feel as if they are the most important person in the world….because they really are.
Client Lunches: When You Just Don't Have the TIME!
I did a radio interview this week with Smokie Sizemore. Smokie runs the Smart Woman’s Club – and she is a real spitfire!
I had a question from a caller – Lena. Her question was one that I’ve heard before and you might have wondered about it as well, so I wanted to share my answer here to help those of you who can relate. Lena lives outside of New York City. Her complaint was one that I have about business lunches too, now that I work from home.
Lena said that taking clients to lunch has become a colossal time consumer! As important as it is to get in that quality FACE TIME, she found that a business lunch can cost her up to FOUR hours – between getting ready, drive time into the city and back, and following up. Lena – I couldn’t agree with you more! I used to advocate attending at least FIVE social events a week with clients, and that holds true today – IF You are already out and about!

Make Time to Break Bread!
When I was in sales, I was dressed, at my desk, and ready to go each day by 8:30AM. Even if lunch took FOREVER, (as with my old FAVORITE – a 2-hour lunch), it only took those TWO HOURS out of my day! No big deal…especially when that time was SO PRODUCTIVE!
Now, working from home, I often find myself working late at night….sometimes even well past midnight. By 8:30 the next morning, I’m up and at my desk, but I’m hardly dressed for a meeting. My friend, Judy Owen, asked me what the heck I meant when I would decline invitations for lunch on the Las Vegas Strip saying, “I just don’t want to come into town today.” She was puzzled because I only live about 15 minutes from the strip.
I explained to Judy that by the time I get READY (hair shampooed and set or flat-ironed, dressed, etc.) and drive there and back, I’ll have been away from my desk for TWO HOURS! And that’s not even counting LUNCH!
As you can see, I fully appreciated Lena’s lament. Yes, Lena, lunch in town – especially when you work from a home office – can easily become an ALL DAY EVENT! So what’s the solution?
DEVOTE ONE DAY A WEEK to meetings “in the city,” regardless of where you live. If you work from home, dedicate one day each week to being away from your desk. With the right planning and a smart phone, this can become your most productive day ever!
Start with an 8 or 8:30 breakfast meeting. Schedule a 10AM meeting at Starbucks or a coffee shop near your 10AM client’s office. Make your first lunch meeting around 11:30. Order soup. Next lunch? 1PM. Have some fish or salad. By 2:30, it will be time for SOMEONE’S coffee break, so suggest that you meet that person near their office. In ONE DAY, you can gain a WEEK’S worth of quality FACE TIME!
Then, as you return to your home office, kick off the painful, 3″ heels and slip back into your comfortable slacks or sweats.
Relax. You had a big, productive day and you didn’t waste a single minute!
We just can’t afford to sacrifice that all-important FACE TIME. And that is truer now more than ever before. PEOPLE PREFER TO DO BUSINESS WITH PEOPLE THEY LIKE – and there is no better way to get to know someone than by sharing a meal….breaking bread with them. (even if that is simply a biscotti at Starbucks!) Don’t pass on the chance to meet and greet with clients. Try this. Let me know how it works for you!
The POWER of the Platform: Speakers Help Through Motivation
Motivational Speakers and experts in Personal Development have come together once again in The Power of the Platform, an anthology from the Las Vegas Convention Speakers Bureau that features messages of motivation and inspiration from some of the world’s most outstanding speakers. I’m delighted to be a part of this book.
The first book, subtitled Speakers on Success, was a tremendous hit. I wrote the introduction for that edition. The book features chapters from such notable experts in the field of personal development as Jack Canfield, Brian Tracy, and Les Brown.
The latest book in the series, Speakers on Purpose, features returning self-help gurus Canfield, Brown, and Tracy, along with relationship expert Keith Ferrazzi and The Secret’s Marci Shimoff as well as many other speakers with important messages that offer hope during these challenging times.
Being a part of these anthologies has taken much of my time this past year. I have begun work on the next edition, Speakers on Life. This book will bring answers and inspiration to all who are fortunate enough to read it. The books are also available in e-book format and the audio books are currently in production.
As “The Queen of the Business Lunch,” my area of expertise lies in building significant, productive business relationships. Speakers on Purpose offered me my first opportunity to share my newest keynote message, “B Face 2 Face 4 Success.” The chapter in the anthology touches on the importance of the business lunch (OF COURSE!)
but it takes relationship building a few steps further.
How can you build a relationship when lunch is not an option, as when your client lives on the other side of the country? And what about all this social media? Are you TWEETING your lunch hour away, eating solo?
I wanted to use my chapter in Speakers on Purpose to help business professionals get a grip on their client relationships. It’s a fabulous book that offers insights, tips, techniques, and inspirational stories from speakers as far away as Bangkok and Singapore! If you want a copy, just let me know. I’ll throw in FOR FREE an e-book edition for every paperback sold now through Christmas. I want you to have your best year EVER!
Gitomer Endorses Mealtimes 4 Sales Success
Sales Guru Jeffrey Gitomer has finally started Tweeting. So, what’s he tweeting about? Sales, of course! How to ask the right questions, what it takes to succeed, why people fail, and everything else salespeople should know to become phenomenal at selling. Jeffrey should know. He wrote the book. Okay…he’s written MANY books on sales. What is MY favorite tweet of his? That’s easy…
“The two BEST places for a sales appointment: Breakfast and lunch. Relaxed atmosphere and no interruptions.”
Thank you, Jeffrey, for stating the obvious that so many people in sales still tend to overlook. Jeffrey wrote a blurb for me when I launched The Art of the Business Lunch, and my publisher put a PART of it on the back cover. The part they left out was my favorite: “Robin Jay’s book is the recipe for Lean Cuisine and Fat Checks! Buy it, read it, and act on it!”

Jeffrey Gitomer, Sales Expert
Ya gotta love Jeffrey’s no-nonsense approach! My publisher chose the more conservative part of his testimonial: “The Art of the Business Lunch is pivotal to the science of selling. I have maintained for years that LUNCH is the best place to build a relationship and make a sale. Buy it, read it, and act on it.” I couldn’t have said it better myself, Jeffrey, but thank you again.
If you are not taking your clients out to lunch, you are missing out on the VERY BEST opportunity to build relationships and close sales. Jeffrey says when you build the right relationships, people will come TO YOU when they need something. It’s so true. Did you know that client lunches are such an EFFECTIVE SALES TECHNIQUE that they are practically ILLEGAL in ALL 50 STATES!?!? If you don’t believe me, just leave a comment and I’ll explain. Most successful sales people know EXACTLY what I’m talking about!




