I’ll Be Speaking @ PCMA Meeting This Week!
Professional Convention Management Association Chapter Meeting, 10/7
Thursday morning, October 7th, I’ll be speaking at the Southwestern/Pacific chapter meeting of PCMA: Professional Convention Management Association. I’d like to send special thanks to Gina Mann at the Las Vegas Convention Vistors Authority for recommending me as this month’s speaker. The breakfast will be held at the South Point Hotel & Casino at 8AM.
I’ll be presenting “B FACE 2 FACE 4 SUCCESS” - a 60-minute keynote presentation on building EFFECTIVE & PRODUCTIVE business relationships that will include suggestions that you will be able to implement IMMEDIATELY to increase your sales and improve your bottom line. This presentation is built upon the lessons I discovered while building relationships during my sales career, which I shared in my first book, “The Art of the Business Lunch: Building Relationships Between 12 and 2.” My experience during nearly 20 years of sales and my ability to build such incredible relationships is why my clients started calling me “The Queen of the Business Lunch”.
A strong ability to build relationships can assure your success – whatever field you are in. WHY? Because PEOPLE PREFER TO DO BUSINESS WITH PEOPLE THEY LIKE! Your parents were wrong: success in life actually IS a popularity contest! After all – who wants to hang out with or do business with people they DON’T LIKE?! When you look at it this way, it makes sense: to succeed, you need to develop your PEOPLE SKILLS.
People have choices – and when it comes to business, they are even more likely to take advantage of their options … especially in THIS competitive environment. No business decision is ever JUST about price!
When I deliver this presentation, I ask my audiences for a show of hands to
The feedback I get when presenting supports my doctrine: PEOPLE PREFER TO DO BUSINESS WITH PEOPLE THEY LIKE!
indicate how many people REGULARLY go OUT OF THEIR WAY to patronize a particular business because they PREFER how they are treated at the more inconvenient location than at a similar business closer to their homes. I ALWAYS get 100% response! That supports my point: your people skills can improve your business or destroy it. It’s not that hard to build solid, productive business relationships. I’ll be sharing tips and techniques so that you, too, can become a Business Relationship Expert! Hope to see you there.
Business Relationships RULE!
Gary is ON IT!
I just got a tweet from Mari Smith about Gary Vaynerchuk’s new book, “The Thank You Economy” - which is not even due out until March 8th, 2011. I read the following description on Amazon – where the book is already doing phenomenally well. His last book, “Crush It’ hasn’t even cooled down yet. And – surprisingly – Gary is the VIDEO guy! He said the only reason he’s writing books is because PEOPLE READ THEM! Gary Vee is just too cool. So – here is the description of his new book (which doesn’t even have cover artwork yet!):
The Thank You Economy isn’t some abstract concept or wacky business strategy. It’s the way we buy and sell, the way we’re interacting as consumers, as employees, as entrepreneurs on all levels, right now. The way our marketplace functions has been evolving right before our eyes. Top-down, one-way exchanges are gone, replaced by relationships based on open, honest, and constant communication between customers and business.
Today, individuals and brands that out-care and out-love their competition – those emphasizing quality, value, responsiveness, and attention to detail, among other essentials – see the biggest returns.
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media – those that can shift their outlook and operations to be more customer-aware and fan-friendly – will pull away from the pack and profit in today’s markets.
In “The Thank You Economy”, he dissects the companies on the leading edge, showing how they are succeeding – and sometimes failing. Laying out the ideas and insight that support this enormous change, Vaynerchuk explores these emerging connections – from consumer to consumer and business to business and everything in between. Passionate and persuasive, he reminds us that surviving and thriving today takes more than just hard work-it takes a heartfelt thanks to those who make it possible.
SO - WHAT can I add to THAT? Not much – except that I’ve been preaching this philosophy for years. Gary just has a bigger following and he’s more outrageous – so he draws a bigger crowd. But the truth is this: To succeed in business today, you need to CONNECT – on a DEEP level – with your clients.
Keith Ferrazzi wrote about this in his startling book, “Who’s Got Your Back?” He said opening up, showing a bit of your vulnerability and speaking with candor can work wonders not just for your business -but for your LIFE!
We tend to present ourselves as we want others to see us, but that’s not the best way to function anymore. People crave REAL, people want AUTHENTIC. They want to know WHO they are doing business with and they want THE REAL McCOY … and it’s okay if you are not SUPERMAN or WONDERWOMAN! Sure, you need to be effective and able to deliver – but people are sick of insincere, one-sided salespeople or pitches. BE REAL – be gracious, be sincere.
FORBES Insights: Executives Prefer Face-to-Face Meetings
Executives PREFER Face-to-Face Meetings
FORBES Insights‘ latest report shows that executives prefer face-to-face meetings. Wow – As “The Queen of the Business Lunch,” I could not have put that better myself. The reasons why they preferred IN PERSON, face-to-face meetings? There is no comparison:
- To build STRONGER, more MEANINGFUL business relationships (85%)
- Ability to read body language and facial expressions (77%)
- More social interaction, ability to bond with co-workers/clients (75%)
- Allow for more complex strategic thinking (49%)
- Better environment for tough, timely decision-making (44%)
Complaints about technology-enabled meetings were that they often resulted in disruption and delays. The ONLY reasons anyone said they preferred technology-assisted meetings were bottom-line, such as saving time, money, or location flexibility.The choice is yours: STRONGER, MORE PRODUCTIVE business meetings or technical difficulties?
As a Business Relationship Expert, I discovered a long time ago that those relationships that were built over a business lunch, an outstanding networking event, or even a round of golf lasted forever. We bonded. Apparently, I’m not the only successful executive who knows that, although I may be the only one who wrote a book about building business relationships over lunch (“The Art of the Business Lunch: Building Relationships Between 12 and 2″).
A compromise can be reached, too, by holding smaller meetings with an assist from technology. But to build long-lasting, solid business relationships, seize some face time!
BTW, the Ritz-Carlton weighed in on the report to reach out to business travelers by offering “Meetings Within Reach,” a value-added opportunity for organizers of on-site seminars, executive retreats, and other corporate events. Their message is “It’s not extravagant IF it produces results.” I’d like to give special thanks to Bruce Himelstein, Ritz-Carlton’s senior vice president of sales & marketing. He acknowledged that technology can never replace the “traditional methods of dealing with people in person…” I rest my case … there is NO Substitute for QUALITY “Face time.”
Notice: I am currently seeking annual contracts with companies who would like to send me out to speak to their clients on the importance of quality face time and how to build productive business relationships. E-mail me to explore the possibilities.
Being “The Queen of the Business Lunch”
Even a "Queen" needs a new logo once in a while!
I often get asked about my nickname, “The Queen of the Business Lunch.” It’s been years since I wrote the award-winning book “The Art of the Business Lunch: Building Relationships Between 12 and 2″ and even longer since I earned my nickname. I thought since I just got a new logo, I would take this opportunity to share some of my business lunch tips and business relationship expertise.
First, the nickname. It came about as a combination of many things. The nature of my business was such that I merely needed to stay in touch with many of my clients. Once I sold them, they were sold, so I didn’t need to do any more convincing. By the nature of my work, all I could do was take them out to lunch, build my relationships, keep them up-to-date on what was going on with my business and our industry, their industry, and so on. What better way to do this than over lunch?
I took great care of my clients, and since I had so many of them, I would book lunches weeks in advance. This of course meant that I, too, was booked weeks out. Friends in the business would call me to book lunch. “How about next Tuesday.” “Can’t…I’m booked already.” You can imagine how long it would take to find a “free” day!
It wasn’t unusual for me to be booked as much as three or four weeks out. And THAT is when the name calling started. My peers would tease me and say, “You don’t really work … You are just the Queen of the Business Lunch!” I took great offense at this, at first! I worked VERY hard. It’s never easy to make something LOOK easy. Of course my friend were just teasing. They knew how much business I was booking and that it didn’t happen by itself.
That is why I wrote “The Art of the Business Lunch.” I had hosted more than 3,000 client lunches (do that math – at a conservative 4x a week (considering business breakfasts, mixers, and lunches combined), times 52 weeks a year, times 18 years…) and I saw my sales increase by more than 2,000%! I knew I was on to something. I wanted to share my Business Relationship Expertise with business professionals everywhere.
Here are some quick tips:
- Always make a reservation.
- Don’t skip lunch; if you’re crunched for time, meet your clients for breakfast! You’ll save money, too.
- Prepare for casual conversation. Avoid awkward silence by knowing a little about a lot.
- Choose a restaurant with a great menu, lots of selections, and a medium price – unless it’s a special occasion.
- If you can wait, don’t bring up the subject of business until AFTER everyone has eaten. We tend to be more receptive to new ideas on a full stomach.
For more tips, click the RSS link to subscribe to my blog, or click the products menu button at www.RobinJay.com or Amazon.com to order “The Art of the Business Lunch.” Remember – how you behave while at a business lunch can MAKE or BREAK a deal! Don’t risk it – stack the deck in your favor by being prepared.
WHY is the Business Lunch SO IMPORTANT? Watch this quick video to discover the answer….
“The Queen of the Business Lunch™” on Face Time
I guess everyone wants to know how I became “The Queen of the Business Lunch™” (a nickname my clients gave me). I’ll get to that in a minute. My book, “The Art of the Business Lunch: Building Relationships Between 12 and 2” has become a tremendously helpful guide for entrepreneurs and business professionals. And now, I want to help even more people through speaking engagements as well as endorsement deals.
I’ve been focused lately on helping businesses to build deeper, more caring relationships. Allowing others to really get to know you – even some of your vulnerabilities – is invaluable. My newest keynote presentation is titled, “B Face 2 Face 4 Success.” It’s spelled out like a text message because the very technology that was supposed to help us seems to have consumed us, instead!”
It’s apparent that creating new ways to generate quality face time is on everyone’s mind – from iPhone’s “FaceTime” software to American Airlines’ new business-class swivel seats for in-air face-to-face meetings as well as their offering air-to-ground calls on the new iPhone, to CISCO’s recent campaign: “Welcome to the human network.” Corporate America is going all-out to put us FACE to FACE with each other.
I can help companies drive the message home – whether that message is “Breakfast is the new lunch!” or “Take time to make face time,” or even “Connecting on a budget.” As a Business Relationship Expert, I show how to create the quality face time that can help individuals to achieve greater success and companies to connect more deeply with their customers and clients….even on a simple coffee date. Also, many people need help with how they are supposed to behave when they are – finally – face-to-face!
My colorful stories help people create more productive “face time” when out with their clients – from getting that first, all-important face-to-face meeting to building lasting relationships. The more people you know, the more people you can get to know. Everyone in your circle knows other people who may need your services or products. Successful professionals understand this and take mere networking or business meetings to a much higher, personal level.
Information about Business Lunch is IN DEMAND! Here I am featured in SERAI - a trend-setting Japanese magazine
I recently trademarked “The Queen of the Business Lunch™” since I’ve become so well-known by that nickname. If you are just getting to know me, you will appreciate that during my advertising sales career, I personally hosted more than 3,000 client lunches and saw my sales increase by more than 2,000%. I wrote my first book on the business lunch and building relationships to help other business professionals become more proficient at building productive business relationships, particularly by sharing a meal with their clients. I’m excited to share that the book was so popular that it is now available in twelve languages.
Now, I’ve taken the foundation of the principles in the book and expounded on them to apply to today’s tech-obsessed world, when a great business lunch isn’t always an option. There are many alternatives to a business lunch, especially for those who are on a seriously limited budget. I enjoy helping others to create quality face time regardless of their circumstances. Distance and limited money are no reason to stay behind your desk all day. Sometimes, we just need to get a bit more creative.
In “The Power of the Platform: Speakers on Life,” the newest anthology in “The Power of the Platform” series published by the Las Vegas Convention Speakers Bureau, I shared a story in about my friend, marketing consultant Phil Robertson. In discussing the importance of opening your home to clients, Phil shared, “Now that I think about it, I realize I’ve never lost a client who has been to my home for dinner!” Of course I was not surprised at all; candor and vulnerability can help your business associates to see you as a human being. Exposing your true self can help you to create even better business relationships that will, ultimately, pay even greater rewards – personally and professionally.
If you’d like information on bringing me in to speak to your organization or to inquire about endorsement opportunities, please e-mail me at Robin@RobinJay.com or call 702-460-1420.
Mad Men Returns; Time to Entertain Clients Again!
MAD MEN: Entertaining Clients is SO COOL!
Those of us who need a big, delicious fix of Don Draper and his entourage will finally get it when season 4 of MAD MEN premieres on AMC TV July 25th. Of course “The Queen of the Business Lunch™” will be watching to see how the development of the new start-up, Sterling Cooper Draper Pryce, progresses and how they go about romancing all the clients away from their former agency, Sterling Cooper. I anticipate that as the MAD MEN get busy romancing clients, there will be many business lunches and cocktails consumed over the course of the new season.
A visit to the MAD MEN website reveals everything you need to know about what has ALREADY happened on the show; there are few spoilers, if any. But, what you WILL find are recipes for 1960’s cocktails, blogs, fashions from the ’60′s, and even furniture from the era that gave birth to modern advertising. My background in advertising makes every scene that much more delightful, but my career as “The Queen of the Business Lunch™” makes me eat up every scene that has to do with socializing with clients.
In spite of the apparent “glamour” associated with the 3-martini “Power Lunch” and smoking cigarettes, be forewarned: it is NOT cool to get drunk in front of clients! Just ask Freddy Rumsen. Peggy Olson now occupies poor Freddy’s office and drinks from his private bar. It seems society expects us to be able to enjoy a drink or two, but that we should never let our liquor get the better of us. I can’t wait to see Peggy invited to join in on a client lunch. I think her character would bring a lot to “The Art of the Business Lunch”!
Client lunches are so much more sedate these days! Drinking in the middle of the day is typically frowned upon. Drinking in your office is almost never heard of. Yet we need to take our clients out to lunch and build solid relationships with them. We need to seize every opportunity for quality face time. Watch these MAD MEN get in trouble, as I’m SURE they will, and remind yourself that socializing with clients is as important as ever, but you need to take it easy.
MAD MEN is as tasty a treat as it gets. We now know so much more than we did back in the 1960′s. Too much booze will ruin your life, smoking is hazardous to your health, spanking your secretary on the bum will get you sued for sexual harassment, and we need to wear our seat belts. Perhaps our coming of age and today’s era of knowing better – and having better ways of networking - is just what makes this show so decadent.
Successful Entrepreneur Panel & Book Signing: Sat. 6/26
Join me, Sat. June 26th, to discover how YOU, too, can become a successful entrepreneur!
JOIN ME – “The Queen of the Business Lunch™” when I am one of the featured panelists at the Entrepreneur Panel and Book Signing Community Event in West Summerlin, this Saturday, June 26, 2010 * Time 3:00 pm – 6:00 pm.
Three out of four people would like to be an entrepreneur!
Teen Entrepreneurs of Las Vegas invites you to an open discussion with successful entrepreneurs who will share the stories of their success,answer your questions, and sign their books. Find out how I became a Speakers Bureau President, Motivational Speaker, Award-winning Author, and Publisher!
Join me for this afternoon of celebrating the Entrepreneurial Spirit
“Find your passion amd live your dream”
WHAT BUSINESS WOULD YOU START IF YOU HAD THE CHANCE?
I will be joined by Brenda Ward, Marit Macchia, Regina Ruf, Leslie Gomez, Angelique Daniels, and Will Pettaway.
This fabulous event is sponsored by: Teen Entrepreneurs of Las Vegas and Body Spa West
LEARN HOW WE DID IT … LEARN HOW YOU CAN DO IT, TOO!
at Body Spa West @ 8751 West Charleston Las Vegas, NV 89117.
For More Info: call 702- 885-3011 or visit: TEOLV.ORG
How Do You Ask a Client to Lunch?
A Gift Bag - Always a Great Attention-getter!
You are ready to invite a really BIG client out to lunch. You have the perfect “power lunch” spot picked out. You have your corporate expense account ready to roll. You just can’t figure out the best way to invite a client to lunch. You are not alone!
Seems many executives choke a bit when it comes to inviting a client out to lunch … and the bigger the client, the more anxiety about lunch. It’s really easy to invite a client to a business lunch – and you are only limited by your own creativity. I’m saving the VERY best method till the end – but don’t skip ahead. If you do, you’ll miss some great ways to get creative!
Imagine an executive’s secretary walks into his or her office around 11AM,
You call THIS lunch?!
and sets a shiny gift bag on the exec’s desk. “This came for you just now.” Inside the shiny bag, the executive finds a brown paper bag. In the bag is a square, sandwich-sized container with a VERY dull sandwich inside – perhaps two slices of plain white bread with a single piece of American cheese between them or a classic PBJ, and an apple.
Written on the outside of the lunch bag in black marker, a note reads: “You call THIS lunch? Meet me at The Palm next week for a steak! ~ Robin Jay.” Your business card is stapled to the top of the bag. Really … who could resist an invitation like THAT?!
A stunt like this is over-the-top – but wouldn’t YOU love it if someone went to that much trouble to invite YOU to lunch? I know I would!
If you want a more subdued method for asking a client to lunch, a written invitation can work, though be careful you don’t come across as desperate! Sometimes, in today’s fast-paced business world, catering to old-fashioned methods might make you seem out-of-date; send a quick text message invitation – “When can I take you out to lunch?” – and you might seem insincere or uncaring. It can be challenging, indeed!
You can always just pick up the phone ~
There is always the phone call. Be direct … and be friendly. Now that I’m an entrepreneur, one of my pet peeves is people calling who 1. Don’t identify themselves IMMEDIATELY, and 2. Don’t get to the purpose of their call directly. If I don’t know you, why would I want to go to lunch with you?
Remember W.I.I.F.M.!!! What Is In It For ME?! I don’t get to socialize with my dear friends as much as I would like – so for me to make the time to have a lunch with a stranger, there had better be a good reason.
“Breakfast is the New Lunch”! …or shall I say, “Coffee is Quicker”!
A coffee date can be "Outta This World!"
If you want to BUILD a relationship with someone by asking them to break bread with you, you might have an easier time getting them to say “yes” by making it easy FOR THEM. Coffee is fast. Meet them near their office.
BEST OF ALL: The VERY BEST way to invite a client to a business lunch is to find someone who PERSONALLY KNOWS YOUR PROSPECT. Ask THEM if they wouldn’t mind setting up a lunch date. Tell them lunch is on you. This “Middle Man” of sorts knows both of you. They will probably be delighted to help you arrange a meeting. And – of course – they will get to enjoy a wonderful free lunch!
WHEN ALL ELSE FAILS: Network, network, network! EVERY time you attend a networking event, you will meet at least 10 people who each know at least 10 people … and so on. Ask around. Find someone who knows the people you want to get to know.
Remember: An INTRODUCTION is the VERY best way to meet someone new. If you can arrange an introduction, asking clients to lunch will be the easiest thing you’ve ever done.
“The Queen of the Business Lunch” – There is Only One!
"The Queen of the Business Lunch" Gets Trademarked!
Well, it is about time! “The Queen of the Business Lunch™” is FINALLY trademarked! Robin Jay is the OFFICIAL “Queen of the Business Lunch”! You may be wondering what it takes to earn such a title. I’m here to answer your questions!
I hosted more than 3,000 client lunches during my years in advertising sales – though I’m quite sure that is a conservative estimate. My guess today would lean more toward 4,000. During that time, I saw my sales increase by more than 2,000%! That told me that I was doing SOMETHING right. I was compelled to share my tips and techniques with the world … and so I wrote “The Art of the Business Lunch.”
A lot has happened since I began this journey of sharing ways to build better relationships in business. First, most people are actually AFRAID to have lunch with me! Can you imagine? As a Business Relationship Expert, I can see why. But relax! There is no need to fear. The book has been printed. I am no longer looking for extreme examples to write about (Oh – except for my BLOG – where you may just get a mention or two if you misbehave during a business lunch with me!)
The Art of the Business Lunch - A MUST-READ for Business Owners & Sales Professionals
Seriously, the book is a fine example of the BEST behavior you can exhibit. Unfortunately, many of the anecdotes came from MY own MISTAKES! Sure, I’ve said the wrong thing at a business lunch. Of COURSE I’ve spilled my drink at a client lunch. And those times when I got back into my car only to discover food in my teeth? OMG! I hate that! Why didn’t someone TELL ME? But why make all those mistakes yourself when I’ve already made them FOR YOU!!! We don’t need to reinvent the wheel.
The secret to an outstanding, successful “power lunch” is to be prepared. Visit my video channel on YouTube to view some of my tips. Here’s one of my favorite videos that explains WHY the business lunch is SO IMPORTANT!